NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 73
Email Signature
A Small Piece of Brand With Big Reach
With a company as large as NI, it’s important that we all convey a consistent
brand each time we communicate with customers, partners, and each other. A
simple yet high-impact step toward this consistency includes implementing a
standard email signature for all NI employees.
Email is the most widely used mode of communication today, and although an
email signature is a small piece of our brand, it has significant reach. By using a
uniform email signature, we are ensuring the tens of thousands of people that
communicate with NI every day are left with a consistent interaction with our brand.
Standard Signature
Your Name
Title
National Instruments
o office number
m mobile number
e jon.doe@ni.com
In creating a standard email signature, we stuck to some basic best practices:
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Use the simple, clean look and plain text that are widely used in all tools.
(Arial is the font for English. Please see page 30 for font guidance for other
languages.)
Keep it system friendly. Creating a signature that renders across all email
platforms helps NI achieve its goal of global consistency.
Incorporate key contact information in the signature including phone number
and email address.
An email signature should serve as a virtual business card where your contact
information can be easily accessed.
Include the logo for instant recognition.
Limit additions to the signature to promotion of NIWeek and NIDays only.
This may change over the course of 2018 and 2019. At this time, please do not
include promotion of other events, quotes, or images in order to keep focus on
the NI brand.
NIWeek/NIDays Signature
Your Name
Title
National Instruments
o office number
m mobile number
e jon.doe@ni.com
May 22–25, 2017 | Austin, Texas