NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 60
ni.com Carousel Images
This content may be global to promote worldwide products and activities or local to promote regional activities. It should include strategic marketing initiatives and
campaigns. Promotional imagery does not include text and must comply with Web Style Guide and content strategy guidelines.
Featured Carousel (Home Page)
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Promotes 4 product offerings per month
Promotes 1 application, industry, or trend watch per month
No more than 5 images per month (3 global, 2 local)
Must use tight crop product or application photography
Image should be void of text and logos
Size: 588 x 396 px
Case Study Gallery (Case Study Page)
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Used to display multiple images of a case study
Displays no more than 5 thumbnails at a time;
undetermined if any images are offscreen
Must use industry/application, fullbleed
photography
Product Carousel (Product Page)
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Used to display NI product offerings throughout the Shop experience
Displays no more than 3 images at a time; total offscreen amount TBD
Must use standard product photography with white background
Product Gallery (Product Detail Page)
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Used to display multiple angles and video
of NI products in the Shop experience
Displays no more than 3 thumbnails at a time
Must use standard product photography with
white background