NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 37
Photography Style Guide
Photography plays an important role in every collateral
piece. Whether you are striving to enrich a product’s
visual appeal, illustrate an application, or clearly
communicate technical specifications, you should
carefully consider which visual characteristics would
best accomplish your task. It is also important to
consider the actual locations of images within your
collateral pieces. GCG has identified two main levels
of photography recommended for different locations
in various collateral pieces. Read on to learn about
these two levels as well as the proper placement
for each type. Many of these types share similar
attributes, but the associated details describe their
key differentiators.
Photography Categories
1. Photography Creative Direction
2. Products—images of NI products, hardware,
software, or other integrated product bundles
3. Environment—images acquired outside the
NIC studio on location and within various settings
4. Events—images at trade shows, seminars,
speaking engagements, and other on-location events
5. Headshots—formal or casually posed images
of NI or third-party personnel