NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 4NI’s Mission, Story, and Corporate NarrativeOur MissionNI equips engineers and scientists with systems that accelerate productivity,innovation, and discovery.For 40 years, NI has been a catalyst in accelerating engineering innovation tomeet engineering challenges of all kinds. We’ve pioneered a software-basedapproach to test, measurement, and control that has enabled our customersto build systems to meet the unique requirements of their applications. Andwe’ve been on the leading edge of technologies like graphical software,modular hardware standards, and FPGAs. Our mission is to leverage theadvancements in these technologies and deliver them to engineers andscientists in a way that accelerates their development of test, measurement,and control systems.Our Story: The Platform That Accelerates EngineeringNI empowers engineers and scientists with a software-centric platformthat incorporates modular hardware and an expansive ecosystem. Thisproven approach puts users firmly in control of defining what theyneed to accelerate their system design within test, measurement, andcontrol. NI’s solution helps build high-performance systems that exceedrequirements, quickly adapt to change, and ultimately improve the world.
NI Style Guide and Brand Manual | 5Corporate Narrative Imagery UsageCorporate NarrativeThe corporate narrative is the story of NI—a streamlinedexplanation of NI’s history of innovation and its bright futureof empowering engineering success. It is important thateach of us presents NI in a consistent manner whetherwe’re speaking to customers, partners, prospects,vendors, analysts, or anyone in our NI community.As such, we have developed a series of images to beused with any corporate narrative-related collateral in thefollowing segments:■■■■■■■■■■■■Automated Test››Semiconductor Test››Aerospace and Defense››AutomotiveData AcquisitionSoftware/LabVIEW5G WirelessEmbedded Control and MonitoringAcademicGuiding PrinciplesCompany narrative imagery requires GCG approval.DO USE IN■■■■■■■■■■■■■■■■■■■■High-level company, campaign, and industry orsegment assetsni.com featuresSocial media profilesSignage for corporate and branch events/trade showsNIWeek/NIDaysPowerPoint slidesSituations targeting one industrySituations describing our software-centric approachPrint collateral done in-house with GCG, Double Digit,or TA (covers for solution brochures, covers, postcards)DM email headersDO NOT USE IN■■Small visual areas■■Digital banner ads■■ni.com core blocks■■Thumbnails for press■■Inside front cover imagery■■Situations targeting audiences from multiple industriesunless more than one image can be usedUse Case Examples■■■■■■■■Don’t use the automotive image on the cover of a PXIbrochure when there’s space for only one image.Don’t use in a digital banner ad. However, you do usethe company narrative image without the code.Do use a rotation of company narrative images on theLabVIEW NXG launcher screens to represent multipleindustries.Use caution when targeting a very specific applicationarea. You may want to consider product, lifestyle, orcase study imagery. Company narrative images couldalienate prospects and customers.Additional Resources■■NI Brand/Company Narrative ResourcesGlobal Events Style GuideSee this guide for how to apply thecompany narrative to event graphics.2018 Print and Digital CollateralGuide and TemplatesSee this guide for how to apply thecompany narrative to print and digitalcollateral.
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©2018 National Instruments. All ri
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NI_StyleGuide_Final 2019

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