NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 72Letterhead and Business CardsThe corporate letterhead, on NI Talk at nitalk.jiveon.com/ We’re pleased to announce new templates for NI business cards. The new cards are all one-sided, leaving roomdocs/DOC-132130, should be used for all writtenfor only the most vital information. In order to encourage readability and discourage clutter, it was decided tocommunications.remove the address to make room for badges. If no badges are required, the address can be listed.Since a business card is mainly used as an external piece, only information relevant to customers isdisplayed. All internal logos and icons have been removed.For questions, contact Meredith DeLeon at meredith.deleon@ni.com. Business cards are available to allAmericas Marketing employees through NI Talk at nitalk.jiveon.com/docs/DOC-193099.Dave WilsonDave WilsonDave WilsonVice President, Product Marketing for Software,Vice President, Product Marketing for SoftwareVice President, Product Marketing for SoftwareAcademics, and Customer EducationWork: 555-555-5555 ext.5150 Measurement HouseWork: 555-555-5555 ext.5150Work: 555-555-5555 ext.5150 Measurement HouseCell: 555-555-5555London RdCell: 555-555-5555Cell: 555-555-5555London Rddave.wilson@ni.comNewbury RG14 2PZdave.wilson@ni.comdave.wilson@ni.comNewbury RG14 2PZUKUKDave WilsonDave WilsonDave WilsonVice President, Product Marketing for Software,Vice President, Product Marketing for SoftwareVice President, Product Marketing for SoftwareAcademics, and Customer EducationWork: 555-555-5555 ext.5150Work: 555-555-5555 ext.5150Work: 555-555-5555 ext.5150Cell: 555-555-5555Cell: 555-555-5555Cell: 555-555-5555dave.wilson@ni.comdave.wilson@ni.comdave.wilson@ni.com11500 N Mopac Expwy ■ Austin, TX 78759-3504 USA ■ 800.433.3488 ni.com
NI Style Guide and Brand Manual | 73Email SignatureA Small Piece of Brand With Big ReachWith a company as large as NI, it’s important that we all convey a consistentbrand each time we communicate with customers, partners, and each other. Asimple yet high-impact step toward this consistency includes implementing astandard email signature for all NI employees.Email is the most widely used mode of communication today, and although anemail signature is a small piece of our brand, it has significant reach. By using auniform email signature, we are ensuring the tens of thousands of people thatcommunicate with NI every day are left with a consistent interaction with our brand.Standard SignatureYour NameTitleNational Instrumentso office numberm mobile numbere jon.doe@ni.comIn creating a standard email signature, we stuck to some basic best practices:■■■■■■■■■■■■Use the simple, clean look and plain text that are widely used in all tools.(Arial is the font for English. Please see page 30 for font guidance for otherlanguages.)Keep it system friendly. Creating a signature that renders across all emailplatforms helps NI achieve its goal of global consistency.Incorporate key contact information in the signature including phone numberand email address.An email signature should serve as a virtual business card where your contactinformation can be easily accessed.Include the logo for instant recognition.Limit additions to the signature to promotion of NIWeek and NIDays only.This may change over the course of 2018 and 2019. At this time, please do notinclude promotion of other events, quotes, or images in order to keep focus onthe NI brand.NIWeek/NIDays SignatureYour NameTitleNational Instrumentso office numberm mobile numbere jon.doe@ni.comMay 22–25, 2017 | Austin, Texas
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