NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 58ni.com Feature Images—New Site ExperienceFeature images effectively enhance pages without creating accessibility and usability problems. They can convey complex quantitative or spatial information quickly, transcend languagebarriers, and combine with text to complement many styles of information gathering and learning.Fixed-Width Feature■■■■■■■■■■Appears on a variety of level 1, 2, and 3 pagesCan consist of family product shots, infographics, or diagramsShould be reserved for primary positioning on a page; secondary positioning isacceptable depending on the image treatment; tertiary usage is unacceptableSince this image is a fixed width, any background treatment should always fadeto white to avoid a visible edgeNatural size is 2352 x 1200 px (page code scales this down to 1176 x 600 px)Full-Bleed Tall Feature■■■■■■■■■■■■■■Appears on the home, product overview, and new product landing pagesHigh-level company messages or new product launches driven through stripesCan be broad, real-world applications or tightly cropped software/hardwareAvailable for localization only; branches do not create their own imageryImages should be void of text and logos; live text is displayed in overlay containerCurrently accommodates only static imagery, but may display video in the futureNatural size is 1980 x 743 px (page code scales this down to 1200 x 450 px)Full-Bleed Short Feature■■■■■■■■■■■■Appears on site section, level 0 pages such as /innovationsCurrently uses blue overlay treatment; this may be optional in the futureMust use industry/application photography of preferably open, uncluttered spacesAvailable for localization only; branches do not create their own imageryImage should be void of text and logos; live text is overlaid on imageNatural size is 1980 x 330 px (page code scales this down to 1200 x 200 px)
NI Style Guide and Brand Manual | 59ni.com Feature Images—Old Site ExperienceHeader Feature■■■■■■Appears on site section pages such as Academic, Solutions, Company,and NewsroomDoes not include textSize: 732 x 250 px and 732 x 177 pxNavigation Feature■■■■■■■■■■Appears on lower level “home” pagesContains text—usually a title, description, and call to actionContent can consist of product, application, or event shotsApplication shots should use a separate gray container for textSize: 732 x 250 pxEvent Feature■■■■■■■■■■Can use gray split container for textCan accommodate static image and video player rotationsUsed in the NIWeek experience onlyNot available for pickup without prior UIF team approvalSize: 422 x 238 px (image only)
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NI_StyleGuide_Final 2019

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