NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 57
ni.com Style Guide
ni.com makes customers successful by providing
content that:
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Is as helpful as talking to a real person
Is intuitive and comfortable to navigate
Supports the Need, Research, Buy, Use, and
Advocate phases of the customer journey
Is inspirational and encourages learning, skill
development, and proficiency
The design of ni.com helps meet these goals by
presenting content as part of a cohesive online brand
presence.
ni.com is visually clean and simple, which allows
NI’s brand presence to be a primary visual element.
The design also reinforces NI’s “ownership” of the
colors NI blue and LabVIEW yellow. The overall
layout of the site creates a customer experience that
communicates NI’s commitment to being a trusted
adviser that is both innovative and approachable.
Web Asset Categories
1. Feature Images—imagery with or without text
that promotes products, industries and applications,
events, or company activities
2. Carousel Images—imagery used to promote
NI products, applications, and trend watches both
globally and regionally
3. Card Images—imagery with interactive rollovers
that display additional information
4. Coreblocks—thumbnail imagery that serves as a
visual anchor and an aid for content
For complete specifications on all web-related
design and implementation, please refer to the
Design Pattern Library at niweb.natinst.com/dpl or
email Brent Burden at brent.burden@ni.com.