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SECURITAS AB Annual Report 2011

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8 Presentation of our offering<br />

...and we gain advantages by focusing on our core business<br />

– security services – and working closely with customers to<br />

optimize their security solutions.”<br />

Securitas <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

In-depth understanding of our customers’ needs<br />

Our customers are found in nearly all industries and<br />

segments – from public agencies, manufacturing<br />

companies, ports, banks and hospitals to museums.<br />

The size of the customers varies from the<br />

‘local shop on the corner’ to global multibillion<br />

industries.<br />

Our customers face different risk situations,<br />

depending on the environment of their particular<br />

industry and, accordingly, have different security<br />

needs. Years of experience in servicing customers<br />

in various customer segments, and in several similar<br />

industries within these segments, have given us<br />

Specialized guarding<br />

Security solutions, specialization,<br />

segmentation<br />

Technology solution<br />

Concept, installation,<br />

monitoring, maintenance<br />

the expertise to deliver effective security solutions<br />

tailored to these needs. Securitas also takes advantage<br />

of the similarities within each industry to reap<br />

the benefits of duplicating successful solutions,<br />

regardless of the location.<br />

The benefits of specialization are added value,<br />

both for the customer and for us, and more active<br />

and longer customer relations.<br />

In brief, based on our in-depth understanding<br />

of our customers’ needs and specific industryrelated<br />

requirements, we can add further value by<br />

optimizing security solutions, and thereby achieve<br />

competitive advantages.<br />

Consulting and investigation<br />

Risk management, security analysis<br />

We customize a solution that meets the customer’s needs<br />

From a broad range of services, Securitas customizes offerings that are<br />

suited to the individual customer’s needs, in order to deliver the most<br />

effective security solutions.

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