SECURITAS AB Annual Report 2011

26 The security services market
Securitas Annual Report 2011
Securitas’ markets – growth, driving forces and position
The driving forces behind growth and the development of security services vary to a great
extent depending on how far the security industry has matured in a region. The level of
maturity is influenced by general economic and social trends. Securitas has a strong global
position, with its base in mature markets such as North America and Europe, but is growing
strongly in emerging markets where private security services currently are less widespread.
Securitas is currently present in 51 countries. These countries are shaded in the map below.
north America, 4–6 % market growth
Growth: The security services market in North
America has historically grown faster than GDP and
this trend is expected to continue. The USA and
Canada are more mature markets, while Mexico is
more of an emerging market with higher growth
from a lower base.
Driving forces: Heightened security
consciousness, improved economic
conditions and increased demand for
value-added services are examples
of driving forces in North America.
Position and presence: Securitas is the market
leader in the USA and one of the leading security
services providers in Canada and Mexico.
Latin America, 9–11 % market growth
Growth: The Latin American security services market is expected to
continue growing well above the world average over the coming years.
Driving forces: Economic liberalization, increased foreign investment
and usage of security services – which is low in comparison to other
markets – will continue spurring growth.
Position and presence: Securitas is present in seven Latin American
countries: Argentina, Chile, Colombia, Costa Rica, Ecuador, Peru and
Uruguay. In Argentina, Chile and Uruguay, we are the market leader.
The security services markets in Costa Rica and Ecuador were entered
in 2011. We provide an increasing number of technology solutions in
all our markets in Latin America.