SECURITAS AB Annual Report 2011

12 Presentation of our business
Overview – business segments
We Provide Security
Services Globally
Securitas’ operations are organized into a flat, decentralized
structure with four business segments: Security
Services north America, Security Services Europe, Mobile
and Monitoring and Security Services Ibero-America.
We are also continuing to grow our business in new markets
in the Middle East, Asia and Africa.
Our specialized security services are offered in essentially all geographical
areas where we operate, to both large and small customers. In Europe, the
specialization process has advanced furthest in specific customer segments,
while our North American operations are more geographically organized.
Mobile and Monitoring focuses on serving small and medium-sized companies,
residences and individuals in Europe. In 2011, a global business center for
Aviation services was established. With its base in North America, Pinkerton
Consulting & Investigations offers its services to customers worldwide. In Ibero-
America, we provide our customers with a variety of security services.
Most of our business is in North America and Europe. Security Services
North America and Security Services Europe represent 76 percent of our total
business, accounting for MSEK 48 781 of the Group’s total sales of MSEK 64 057
and approximately 68 percent of our total number of employees, which corresponds
to approximately 217 000 of 316 000 employees.
Mobile and Monitoring operates in Europe and accounts for 10 percent of
total sales, 22 percent of total operating income and 3 percent of our total
number of employees.
Security Services Ibero-America operates in seven Latin American countries,
as well as Portugal and Spain in Europe, accounting for approximately 14 percent
of total sales, 16 percent of total operating income and close to 19 percent of
our total number of employees.
In addition to the four business segments, the Group conducts guarding
operations in the Middle East, Asia and Africa (included under the heading
Other in our segment reporting). We enter these markets in order to be able
to serve our global customers in these regions. Since one of the cornerstones
of Securitas’ strategy is to grow in new markets and this effort is important to
the future position of Securitas, we have chosen to present our business in
new markets in this section.
Securitas Annual Report 2011