SECURITAS AB Annual Report 2011

22 Presentation of our business
New markets
Securitas Annual Report 2011
Growing Need for Specialized Services
A cornerstone of Securitas’ strategy is to grow in
new geographical markets outside North America,
Europe and Latin America, and serve our global
customers in these regions. In 2011, four acquisitions
were carried out in new markets. New markets are
included under the heading Other in our segment
reporting.
South Asia
Securitas’ operations in India comprise a partnership
between Securitas and Walsons Services. As one
of India’s leading security services providers, the
company has approximately 15 000 employees in
over 180 cities. The customized services offered
are specialized guarding, executive protection,
transport security and event security. Securitas’
long-term strategy of continuous benchmarking,
the transfer of best practices, knowledge of customer
needs and tailored training programs across
all levels of the organization has resulted in a solid
base of industry know-how. At Securitas India,
the emphasis lies on specialized services to meet
customers’ specific expectations.
The growing need for specialized security solutions
across industry segments and geographical
areas has evolved the security market in India.
The largest competitors are G4S, Tops Security,
ISS and SIS.
In Sri Lanka, Securitas operates with about 1 100
employees, offering guarding services to embassies,
international non-governmental organizations
(NGOs), commercial sites and residential customers
nationwide. The organization is investing in the sales
force and focusing on growth.
China and South-East Asia
Securitas has established an organization in China
that is designed to serve as a platform for growth,
since the commercial security services industry has
now been opened up to foreign companies. The
total commercial security services market in China
is estimated to be worth approximately MSEK 10 000
annually.
In Taiwan, Securitas mainly provides specialized
guarding services for high-end residential buildings.
Securitas has 1 100 employees in Hong Kong, with
the Group conducting operations in a variety of key
customer segments, such as residential, transport
and logistics, finance and education. Operations
in Thailand, where Securitas has 1 500 security
officers in place, are mainly conducted in the hotel
and tourism segment. In 2011, a technical security
services company was acquired in Thailand. In
Vietnam, where Securitas operates in a partnership
with Long Hai Security, the total number of employees
is 2 100. The company operates throughout
Vietnam, mainly providing guarding services.
Secure cash transportation, executive protection
and alarm monitoring services are also offered.
In 2011, another acquisition was carried out in
Singapore, making Securitas the number one private
security services provider in the country, with
approximately 1 800 employees. The customer
portfolio is well diversified across customer segments
and between the public and private sectors.
Securitas is continuing to develop the operations
in Indonesia.
Middle East and Africa
In the Middle East and Africa, Securitas has security
services operations in Egypt, Morocco, Saudi
Arabia, South Africa and the United Arab Emirates.
In 2011, we entered the Jordanian market.
The South African operations are growing and
Securitas are investing in training and the sharing
of best practices in order to raise standards in the
industry. Following an acquisition in 2011, Securitas
now has about 3 000 employees in South
Africa, with operations in guarding, mobile, alarm
monitoring, technology, forensics and risk management
services. Securitas is one of the top three
security services companies in the Western Cape
region – one of the key economic regions in South
Africa.
In the Middle East, Securitas provides security solutions to major international and local companies.