SECURITAS AB Annual Report 2011

16 Presentation of our business
Security Services Europe
Securitas Annual Report 2011
A Pan-European Security
Services Provider
Organization
Security Services Europe is a true pan-European
organization, providing specialized security services
for large and medium-sized customers in 27 countries.
Aviation, which is part of the Security Services
Europe business segment, provides airport security
services in 14 countries. The network of branch
offices is the foundation of the organization.
Security Services Europe has a total of 108 000
employees and 700 branch managers.
Strategy and objectives
The overall, long-term strategy for Security Services
Europe is to understand the detailed security needs
of our customers and deliver cost-efficient and
innovative solutions. The objective is to grow in line
with the market average. This is to be achieved by
main taining a strong customer focus, specializing in
customer segments and offering customized security
solutions, including technology systems and
consulting and investigation services. The strategy
is supported by selective acquisitions. Our Global
and European accounts team coordinates our
services for customers seeking solutions on a
European or global level. Business centers for Public
Transport, Retail, Maritime and Logistics aim to
strengthen cross-border development and offer
expertise to the countries. The Aviation Business
Center supports Securitas globally in developing
specialized services for airports, airport-related
businesses and airlines.
Market and competition
The market for outsourced security services
(excluding mobile and monitoring services) in the
countries where Security Services Europe operates
grew slightly in 2011. Securitas has a strong position
in the European market and is the market leader
or number two in 18 countries. In 2011, Security
Services Europe’s market share was 19 percent (19).
The security market in Europe is still fragmented
and most of the companies are local players. The
primary competitors are G4S and Prosegur, but
Securitas has an unrivalled footprint in Europe,
serving customers from Finland to Portugal and
from Ireland to Turkey.
Service offering and customers
In Europe, Securitas serves a wide range of customers
in a variety of industries and customer
segments. Given our size, we can build expertise
around specific customer segments and develop
customized solutions to meet our customers’
needs. Our organization is capable of providing
services both for local customers and for cross-
border customers who wish to standardize their
security services in all their countries of operation.
Securitas’ solutions are always developed in
close cooperation with our customers and include
elements of technology and consulting and investigation
services.
Aviation provides specialized services for airports,
airport-related businesses and airlines. The services
range from security screening of hand and checked
baggage to cargo security, document profiling and
aircraft guarding and search.
Our employees
Securitas has a European competency framework
for recruitment and on-boarding processes, talent
management and employee engagement. We
develop these areas actively and share best practices.
Employee competencies are of considerable importance
and we recruit and train according to specific
profiles developed for our various customer segments.
Securitas has training centers in several
countries to provide our security officers with both
basic and specialized training. A number of managers
are trained every year through the Securitas
Management Training Program, which aims to
strengthen local leadership and firmly establish
Securitas’ culture and business model.
We have conducted employee satisfaction
surveys since 2008 and have learned from our
officers that a key element for them is to respect
and be respected. A number of actions are being
taken on local and divisional level to address this.
The different business centers organize workshops
and training programs around their specific
customer segment. As an example, the Aviation
Business Center organizes a management training
program to exchange best practices and increase
aviation security know-how. They also provide a
centralized e-learning system for aviation security
officers and a testing tool for X-ray screening.