SECURITAS AB Annual Report 2011

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14 Presentation of our business Security Services North America Securitas Annual Report 2011 Working Actively to Develop Optimal Security Solutions Organization Security Services North America provides specialized security services in the USA, Canada and Mexico and comprises 20 business units: one organization for national and global accounts, ten geographical regions and six specialty customer segments – manufacturing, federal government services, defense and aerospace, energy, healthcare and aviation – in the USA, plus Canada, Mexico and Pinkerton Consulting & Investigations. In total, there are approximately 108 000 employees, about 600 branch managers and 97 geographical areas. Strategy and objectives The overall, long-term objective for Security Services North America is to improve year-on-year profitability and to differentiate ourselves from our competitors, while growing in line with the market for private security. The branch offices form a strong and flexible foundation for delivering security solutions. They have developed in-depth knowledge of the specific security challenges facing our customers, since Securitas works actively to develop optimal security solutions for each one. We differentiate ourselves by increasing the level of specialization and introducing value-added services and solutions. We also constantly strive to maintain a high customer retention rate through strong leadership and by raising industry standards. The strategy is supported by selective acquisitions. Market and competition The U.S. market for outsourced security is 57 percent, while most of the market is outsourced in Canada and Mexico – almost 80 percent in Canada and nearly 90 percent in Mexico. Securitas’ market share remains stable at 18 percent in the USA, 12 percent in Canada and 11 percent in Mexico. The main competitors in the USA are G4S and Allied Barton. In the U.S. security market, five major players hold a market share of 33 percent, while the rest of the market is highly fragmented. The top four companies in Canada hold 70 percent of the market, while the Mexican security market is highly fragmented. Service offering and customers Securitas provides a wide range of services with various levels of specialization to customers in a variety of industries and segments, and in most parts of North America. The national accounts team has a high level of specialization in such customer segments as high-tech, telecom and finance. The customer segment for federal government specializes in high-level security services for various government agencies. To further refine our service offerings, Securitas has established a model with tools that add value for customers, for example an individualized customer portal that gathers all necessary information for both the customer and our employees. Pinkerton Consulting & Investigations provides security consulting and investigative services, including fraud investigations, due diligence, computer forensics, and intellectual property and brand protection services. It operates from 32 branch offices worldwide. Our employees Securitas’ security officers and branch managers are the cornerstone of our operations. We constantly strive to develop our employees in order to provide high-quality services, and learning plans are developed on the basis of customer requirements and expectations. Continuous training is provided for our security officers through an online academy and the Excellence in Service Program, which aims to promote and maintain a high and consistent level of service quality. The primary purpose of the Branch Manager Training Program is to ensure a consistent level in our quality services. Our branch manager network focuses on customers and employees, while back office responsibilities are handled through our shared service departments.
A responsive and cost-effective program At the BP Refinery in Texas City, Texas, USA, technology has changed the way security officers work and train. The innovative SecuritasVision System has improved communications and helped security officers become more responsive and proficient. The deployment of Vision at all access gates on the site, along with the use of handheld computers, keeps Securitas staff in close communication. The customer can access the activities of all security officers in real time through the Securitas Client Portal and respond to any challenges as required. The system also provides professional security reporting and statistical information, as well as access to information about schedules, costs, training, service performance, special tools and e-mail. E-learning training, accessed through Vision, is an invaluable tool that enables security officers to complete mandatory training in a flexible way. As a result, specialization and professionalism have increased while training costs have been drastically lowered for the customer. Adapting the system to meet customer needs gives Securitas an edge in the form of a responsive and costeffective security program. FInAnCIAL kEY rATIOS MSEK 2011 2010 Total sales 22 356 22 731 Organic sales growth, % 4 –2 Operating income before amortization 1 270 1 380 Operating margin, % 5.7 6.1 Real change, % 2 4 Cash flow from operating activities 855 1 080 Cash flow from operating activities, % 67 78 Operating capital employed 1 328 1 074 Operating capital employed as % of sales 6 5 Total capital employed 7 812 7 320 Return on capital employed, % 16 19 The innovative SecuritasVision System helps our security officers become more proactive. SALES MSEK 20 000 15 000 10 000 5 000 0 OPERATING INCOME MSEK 1 200 900 600 300 0 07 08 09 10 11 07 08 09 10 11 Presentation of our business Security Services North America Santiago Galaz, Divisional President, Security Services North America Securitas Annual Report 2011 15
Page 1 and 2: Annual Report 2011
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Securitas AB P.O. Box 12307 SE-102
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SECURITAS AB Annual Report 2011

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