SECURITAS AB Annual Report 2011

More documents

Recommendations

Info

20 Presentation of our business Security Services Ibero-America Securitas Annual Report 2011 Commercial Exchange in Ibero-America Organization In 2011, Securitas created an Ibero-American division comprising the security services operations in Argentina, Chile, Colombia, Costa Rica, Ecuador, Peru and Uruguay in Latin America, and in Portugal and Spain in Europe. In total, there are approximately 59 000 employees and close to 190 branch managers. Numerous large Spanish and Portuguese corporations have an extensive presence in Latin America and vice versa, and the commercial exchange and coordination between Portugal and Spain and Latin America is becoming increasingly important. Strategy and objectives The overall objective of Securitas’ operations in Latin America is to grow at a faster rate than the market average. This will be achieved by specializing in specific customer segments and offering highquality security solutions. For Portugal and Spain, the strategy is to continue offering security solutions that provide added value for our customers and differentiate us from our competitors. Securitas’ growth strategy is supported by selective acquisitions. Market and competition In Argentina, Chile, Portugal, Spain and Uruguay, Securitas is the market leader. The security market in Latin America is very fragmented, and to a large extent, non-regulated. Securitas’ market share is 14 percent in Ibero-America. Of the Group’s global competitors, G4S and Prosegur operate in most Latin American countries. Prosegur is the main competitor in both Portugal and Spain. Service offering and customers Securitas’ customers in Ibero-America operate in a variety of customer segments, from manufacturing, offices, retail and education to special events. Some of our largest customers in Argentina are active in airport-related businesses and the telecommunications industry, while the mining, seaport and telecommunications industries are large in Peru. Security solutions are developed locally, in close cooperation with customers, and often include technology in addition to specialized guarding. With the new organization, global customers are offered security solutions that meet their needs in all countries where they operate. To add further value for our customers, Securitas has created an individualized customer portal, where all necessary information for both the customer and our employees is gathered. In the Latin American countries where we operate, social responsibility activities are added to many contracts to strengthen the local communities and the people who live there. Our employees Securitas has established its own training centers for security officers in all of the Latin American countries in which we operate, which is a major competitive advantage. The investment guarantees that basic training for security officers is in line with our own high standards and customer requirements. Furthermore, it provides an opportunity for us to offer specialized training according to specific customer needs. The common language in all of these countries facilitates the sharing of best practices in a mutual training system and creates a knowledge network for all employees. The joint training platforms also ensure efficiency and high quality.
A complex solution for sports and recreation Pilar Golf is a resort north of Buenos Aires, Argentina, with a golf course, tennis courts, football field, Olympic-size swimming pool and modern gym. A hotel and several residential units are also being planned. The resort hosts a variety of cultural, culinary, sporting and social events each year, often with thousands of spectators. Given its size and complexity, developing a state-ofthe-art security solution was necessary. Pilar Golf is a pioneer in including technology in their security solution and has trusted Securitas – the leader in this field – with the responsibility. The solution includes specially trained security officers, mobile patrols and such technology as infrared perimeter protection, intrusion alarm systems, access control, CCTV and maintenance. The security officers are equipped with handheld computers with the SecuritasVision System, enabling them to report and communicate efficiently. Continuous development of the solution and security officers, and working closely together with the customer, allows Securitas to provide a customized and modern security solution. FInAnCIAL kEY rATIOS MSEK 2011 2010 Total sales 8 747 7 968 Organic sales growth, % 11 1 Operating income before amortization 545 529 Operating margin, % 6.2 6.6 Real change, % 10 –5 Cash flow from operating activities 257 516 Cash flow from operating activities, % 47 98 Operating capital employed 1 198 1 101 Operating capital employed as % of sales 13 14 Total capital employed 3 071 2 459 Return on capital employed, % 18 21 The Security Services Ibero-America segment was created in 2011. It comprises the guarding operations in Spain, Portugal and Latin America. A combination of advanced technology and security services give a stateof-the-art security solution. SALES MSEK 8 000 6 000 4 000 2 000 0 OPERATING INCOME MSEK 600 450 300 150 0 07 08 09 10 11 07 08 09 10 11 Presentation of our business Security Services Ibero-America Luis Posadas, Divisional President, Security Services Ibero-America Securitas Annual Report 2011 21
Page 1 and 2: Annual Report 2011
Page 3 and 4: Operating income before by business
Page 5 and 6: “ Specialization rather than dive
Page 7 and 8: 2. Acquisitions Approximately half
Page 9 and 10: The key to success lies in “ work
Page 11 and 12: Knowledge Leader in Security Securi
Page 13 and 14: We specialize in customer segments
Page 16 and 17: 12 Presentation of our business Ove
Page 18 and 19: 14 Presentation of our business Sec
Page 20 and 21: 16 Presentation of our business Sec
Page 22 and 23: 18 Presentation of our business Mob
Page 26: 22 Presentation of our business New
Page 29 and 30: · Increased use of technology. Inc
Page 31 and 32: Europe, 4-6 % market growth Growth:
Page 33 and 34: Greater customer value when investi
Page 35 and 36: A Challenging Year At year-end, the
Page 37 and 38: LARGEST SHAREHOLDERS AT DECEMBER 31
Page 39 and 40: Governance and Management
Page 41 and 42: Clear and Effective Structure for G
Page 43 and 44: The work of the Board of Directors
Page 45 and 46: Employee representatives 1 Annika F
Page 47 and 48: Supervisory Board (Finansinspektion
Page 49 and 50: Enterprise risk management process
Page 51 and 52: all risks related to the infrastruc
Page 53 and 54: tions deemed to be risk areas, for
Page 55 and 56: Board of Directors The activities o
Page 57 and 58: income and expenses in the statemen
Page 59 and 60: Volume-related factors The first tw
Page 61: Aimé Lyagre b. 1959 Chief Operatin
Page 64 and 65: 60 The formal annual accounts and t
Page 66 and 67: 62 Annual Report Report of the Boar
Page 74 and 75:
70 Annual Report Consolidated finan
Page 76 and 77:
Page 78 and 79:
Page 80 and 81:
76 Annual Report Notes and comments
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
100 Annual Report Notes and comment
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
Page 114 and 115:
Page 116 and 117:
Page 118 and 119:
Page 120 and 121:
Page 122 and 123:
Page 124 and 125:
Page 126 and 127:
Page 128 and 129:
Page 130 and 131:
126 Annual Report Parent Company fi
Page 132 and 133:
128 Annual Report Parent Company fi
Page 134 and 135:
Page 136 and 137:
Page 138 and 139:
Page 140 and 141:
136 Annual Report Signatures of the
Page 142 and 143:
138 Quarterly data Statement of inc
Page 144 and 145:
140 Financial information and invit
Page 146:
Securitas AB P.O. Box 12307 SE-102
show all

SECURITAS AB Annual Report 2011

Create successful ePaper yourself

Delete template?

Save as template?