SECURITAS AB Annual Report 2011

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16 Presentation of our business Security Services Europe Securitas Annual Report 2011 A Pan-European Security Services Provider Organization Security Services Europe is a true pan-European organization, providing specialized security services for large and medium-sized customers in 27 countries. Aviation, which is part of the Security Services Europe business segment, provides airport security services in 14 countries. The network of branch offices is the foundation of the organization. Security Services Europe has a total of 108 000 employees and 700 branch managers. Strategy and objectives The overall, long-term strategy for Security Services Europe is to understand the detailed security needs of our customers and deliver cost-efficient and innovative solutions. The objective is to grow in line with the market average. This is to be achieved by main taining a strong customer focus, specializing in customer segments and offering customized security solutions, including technology systems and consulting and investigation services. The strategy is supported by selective acquisitions. Our Global and European accounts team coordinates our services for customers seeking solutions on a European or global level. Business centers for Public Transport, Retail, Maritime and Logistics aim to strengthen cross-border development and offer expertise to the countries. The Aviation Business Center supports Securitas globally in developing specialized services for airports, airport-related businesses and airlines. Market and competition The market for outsourced security services (excluding mobile and monitoring services) in the countries where Security Services Europe operates grew slightly in 2011. Securitas has a strong position in the European market and is the market leader or number two in 18 countries. In 2011, Security Services Europe’s market share was 19 percent (19). The security market in Europe is still fragmented and most of the companies are local players. The primary competitors are G4S and Prosegur, but Securitas has an unrivalled footprint in Europe, serving customers from Finland to Portugal and from Ireland to Turkey. Service offering and customers In Europe, Securitas serves a wide range of customers in a variety of industries and customer segments. Given our size, we can build expertise around specific customer segments and develop customized solutions to meet our customers’ needs. Our organization is capable of providing services both for local customers and for cross- border customers who wish to standardize their security services in all their countries of operation. Securitas’ solutions are always developed in close cooperation with our customers and include elements of technology and consulting and investigation services. Aviation provides specialized services for airports, airport-related businesses and airlines. The services range from security screening of hand and checked baggage to cargo security, document profiling and aircraft guarding and search. Our employees Securitas has a European competency framework for recruitment and on-boarding processes, talent management and employee engagement. We develop these areas actively and share best practices. Employee competencies are of considerable importance and we recruit and train according to specific profiles developed for our various customer segments. Securitas has training centers in several countries to provide our security officers with both basic and specialized training. A number of managers are trained every year through the Securitas Management Training Program, which aims to strengthen local leadership and firmly establish Securitas’ culture and business model. We have conducted employee satisfaction surveys since 2008 and have learned from our officers that a key element for them is to respect and be respected. A number of actions are being taken on local and divisional level to address this. The different business centers organize workshops and training programs around their specific customer segment. As an example, the Aviation Business Center organizes a management training program to exchange best practices and increase aviation security know-how. They also provide a centralized e-learning system for aviation security officers and a testing tool for X-ray screening.
Full service solution for fire-safety The ChemiePark Bitterfeld-Wolfen industrial site in Germany serves as a base for 360 companies with a total of 11 000 employees. The centrally provided services are available to all companies in the ChemiePark and include a plant fire brigade. The fire brigade has been successfully managed by Securitas since 1995. The Securitas fire brigade in Bitterfeld-Wolfen is one of the largest of its kind in Germany. Around the clock, 19 full-time fire fighters – with special competence in the chemical industry – perform preventive and protective fire-safety measures. In emergency situations, 65 fire fighters are available. The equipment includes 11 fire engines and special purpose vehicles, a new control center and several specialist workshops. Specialized training and exercises are part of the daily routine for the Securitas fire protection specialists who coordinate an average of 450 operations per year, including technical assistance such as boiler inspections and works on pipe bridges. The Securitas fire brigade is involved in fire-fighting activities approximately 15 times per year. The specialized service is available to all companies at the site, enabling them to focus on their core business. FInAnCIAL kEY rATIOS MSEK 2011 2010 Total sales 26 425 24 556 Organic sales growth, % 0 4 Operating income before amortization 1 003 1 300 Operating margin, % 3.8 5.3 Real change, % -20 10 Cash flow from operating activities 777 1 131 Cash flow from operating activities, % 77 87 Operating capital employed –106 –196 Operating capital employed as % of sales 0 –1 Total capital employed 5 474 4 461 Return on capital employed, % 18 29 Due to the new segment structure, historical data has been restated. The Securitas fire brigade perform preventive and protective fire-safety measures and are available in case of emergency. SALES MSEK 28 000 21 000 14 000 7 000 0 OPERATING INCOME MSEK 1 400 1 050 700 350 0 07 08 09 10 11 07 08 09 10 11 Presentation of our business Security Services Europe Bart Adam, Divisional President, Security Services Europe Marc Pissens, Divisional President, Aviation Securitas Annual Report 2011 17
Page 1 and 2: Annual Report 2011
Page 3 and 4: Operating income before by business
Page 5 and 6: “ Specialization rather than dive
Page 7 and 8: 2. Acquisitions Approximately half
Page 9 and 10: The key to success lies in “ work
Page 11 and 12: Knowledge Leader in Security Securi
Page 13 and 14: We specialize in customer segments
Page 16 and 17: 12 Presentation of our business Ove
Page 18 and 19: 14 Presentation of our business Sec
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Page 29 and 30: · Increased use of technology. Inc
Page 31 and 32: Europe, 4-6 % market growth Growth:
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Page 35 and 36: A Challenging Year At year-end, the
Page 37 and 38: LARGEST SHAREHOLDERS AT DECEMBER 31
Page 39 and 40: Governance and Management
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76 Annual Report Notes and comments
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Securitas AB P.O. Box 12307 SE-102
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SECURITAS AB Annual Report 2011

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