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LOIRE VALLEY<br />
MARKETS<br />
two blocks of ‘caillottes’ from which we make the single vineyard ‘Perle Blanche’<br />
label”, explains Karine. Their meticulous approach to winemaking is also mirrored<br />
in their environmental management – four years ago they stopped using chemical<br />
weedkillers and drastically reduced the use of plant protection products in favour<br />
of algae.<br />
In addition to their exemplary vineyard management techniques, their wines have<br />
garnered success in export markets: “Fifteen years ago, 50% of our wines were<br />
shipped abroad. That share has now risen to 80%”, says Karine, who adds: “The<br />
United States in particular stand out as a destination due to growing demand for<br />
white wines and for Sancerre reds and rosés. This demonstrates not only our versatility<br />
but also the winery’s increased appeal in the international marketplace”.<br />
The winery’s success does not just hinge on its ability to innovate and adapt to cope<br />
with the challenges of the global market. By acquiring a 500 m2 shop in the village of<br />
Sancerre, it has provided a showcase for Moulin des Vrillères and its world, inviting<br />
enthusiasts and passing visitors to discover their extensive range of wines.<br />
DOMAINE MICHEL VATTAN: “ENHANCING VALUE IS<br />
ESSENTIAL AND TO DO THAT, YOU NEED SALES”<br />
Located in Maimbray, in the village of Sury-en-Vaux, Domaine Michel Vattan is a<br />
family-run winery that has successfully evolved over four generations. It is now<br />
under the enlightened management of Pascal Joulin who joined it in 2002 and took<br />
ON-STREAM VINEYARDS HAVE RISEN FROM 2 HECTARES TO OVER 9 HECTARES AT DOMAINE MICHEL VATTAN<br />
SPRING 2024 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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