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THE UNMISTAKABLE SCULPTURE<br />
OF A BUNCH OF GRAPES THAT<br />
MARKS THE ENTRANCE TO THE<br />
FONTANAFREDDA ESTATE IN<br />
SERRALUNGA D’ALBA<br />
of the wines on offer, which range from whites to fine reds and sparkling wines made using the<br />
traditional method.<br />
Climate change has had a twofold impact. The first is the new challenges thrown up by the increasingly<br />
extreme weather conditions which have impacted the ability to manage the vineyards and<br />
maintain the minerality and freshness of the wines which are fundamental to Gavi DOCG. The<br />
second is that it has allowed new wine countries to enter the market, thus increasing the number<br />
of competitors. Responding to these issues requires an even more cohesive and collaborative<br />
approach in terms of promotion, especially at national level, to improve the promotion and protection<br />
of quality wines from Piedmont and the rest of Italy.<br />
Despite recently celebrating its 105th anniversary, La Scolca is firmly focused on the future. In<br />
2023, it gained FSSC 22000 and SNQPI certifications and welcomed the arrival of 4.0 agricultural<br />
equipment, a new bottling line and a water purification plant. Another forward-looking initiative<br />
is the recent creation of a wine experience catalogue to connect wine enthusiasts to the region and<br />
allow them to experience the company’s comprehensive range. All this has been achieved through<br />
important collaborations and a constant focus on taste and market trends.<br />
FONTANAFREDDA – PIEDMONT AND THE ‘GREEN RENAISSANCE’<br />
Fontanafredda, producers of Barolo and Langhe wines in Serralunga d’Alba, was born in 1858 from<br />
the love between Vittorio Emmanuele II and Rosa Vercellana. Today, with 120 hectares of organic<br />
vineyards, it embodies a community that respects the land and aims to showcase the uniqueness<br />
of the region. The ethos in the vineyards is to fully enhance the character of each individual wine,<br />
while respecting and promoting the reciprocal relationship between the vines, the environment<br />
and people who farm the land. Fontanafredda completely avoids the use of synthetic fertilisers<br />
SPRING 2024 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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