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CLASSIC BEVERAGE, A FOCUS ON<br />
SUSTAINABILITY AND ARTISAN WINES<br />
BY SYLVAIN PATARD<br />
PHOTOGRAPHS: COURTESY<br />
OF THE COMPANY<br />
Classic Beverage was launched by Classic Fine Foods UK<br />
in June 2023 with the aim of expanding the company’s<br />
beverage portfolio. Jérôme Poussin, head of the beverage<br />
department, explains the company’s ethos, along with<br />
current trends in the UK market.<br />
JÉRÔME POUSSIN APPLIES THE COMPANY’S MOTTO TO THE LETTER, AND<br />
THAT IS TO BRING YOU THE VERY BEST FROM AROUND THE WORLD<br />
Tell us about the Group Classic Fine Foods. What is the<br />
concept?<br />
As the only fine foods specialist to operate in 9 different countries<br />
across Europe, The Middle East, and Asia with 26 local<br />
offices and teams, Classic Fine Foods is uniquely positioned to<br />
offer unparalleled access to the best ingredients from across<br />
the globe, regardless of cuisine or cooking style. Since 2021,<br />
we have also supplied clients in new geographical areas including<br />
the Indian Ocean and the Caribbean Islands to name a<br />
few, thanks to our brand new Classic Fine Foods International<br />
located in the heart of Rungis market in France.<br />
Our mission is to source and bring exceptional ingredients<br />
and unique gourmet products to the most demanding chefs<br />
around the world, whatever their type of cuisine and cooking<br />
style.<br />
Through close partnerships with our selected suppliers, we<br />
deliver on demand, the highest quality ambient, fresh and<br />
frozen products to the best restaurants, hotels and pastry<br />
shops, and also supply the most prestigious department<br />
stores and gourmet food outlets. Classic Fine Foods’ success<br />
is based on the team’s finely honed spirit of entrepreneurship<br />
and the very close relationships it forms with customers and<br />
suppliers all over the world.<br />
Tell us more about the recent development of Classic Beverage<br />
in the UK. When was it launched? Why was it launched?<br />
Classic Beverage by Classic Fine Foods UK was launched in<br />
June 2023 because we wanted to expand our beverage selection<br />
at Classic Fine Foods UK and position ourselves as experts<br />
in this field by creating our own brand for this category.<br />
The Classic Beverage category has allowed the Classic Fine<br />
Foods UK team to expand their knowledge and be able to offer<br />
more to their customers.<br />
96 SPRING 2024 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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