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TOBIAS DEUSSEN, THE MARKETING DIRECTOR AND PROJECT DEVELOPER<br />
AT ENOVATIVE<br />
KONSTANTIN PECHTL, THE WINEMAKER AND PROJECT DEVELOPER<br />
AT ENOVATIVE<br />
Tobias Deussen and Konstantin Pechtl of Enovative confirm this statement. “Accessible<br />
wines and easy-to-pronounce names create a feeling of being on summer vacation<br />
or at the Italian restaurant around the corner,” says Deussen, also referring to<br />
the fact that, according to estimates by gastronomy associations, there are around<br />
20,000 Italian restaurants in Germany. This level of penetration makes it easier to<br />
think food and wine at the same time. The combination of vacation enjoyment and<br />
success in Germany is also mirrored in the two bestsellers in the white and sparkling<br />
wine sector, Lugana from Lake Garda and Prosecco.<br />
A FEAST FOR THE PALATE, AND THE EYES<br />
Deussen’s colleague Konstantin Pechtl sheds light on Spain, the second most important<br />
country of origin. “When significant cost increases occurred, Spanish bodegas in<br />
particular were able to keep price increases at a comparatively low level. The consumer<br />
has obviously rewarded this. In addition to the high product quality, we have also<br />
noticed time and again that an attractive design is an important buying cue - the eye<br />
eats too,” stresses Pechtl.<br />
A third popular origin is South Africa. Philipp Zenzen, whose company (see box<br />
Einig-Zenzen) has many South African wines in its portfolio, knows the reasons for<br />
SPRING 2024 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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