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UNITED KINGDOM<br />

IMPORTER<br />

What are your goals at Classic Beverage and<br />

what are your strengths?<br />

At Classic Fine Foods our philosophy is simple –<br />

to bring you the very best from around the world.<br />

At Classic Beverage we are always on the lookout<br />

for exceptional artisan wines, brands synonymous<br />

with quality, identity of terroir, reasoned<br />

production and moderate prices, which we<br />

can offer to our customers. We achieve this by<br />

building strong relationships with producers,<br />

thus enabling us to offer high quality wines to<br />

our customers.<br />

JÉRÔME POUSSIN’S WHOLEHEARTED COMMITMENT OFTEN MEANS THAT HE EVEN VISITS<br />

HIS SUPPLIERS’ VINEYARDS<br />

What is wine’s share of your beverage portfolio<br />

and how do you source producers and products?<br />

Wines represent 40% of our selection and we are<br />

still developing it, mainly within the European<br />

zone as well as with new-generation wines, using<br />

biodynamic methods. It is important that all our<br />

wine suppliers have sustainable practices, that<br />

they take great care of the environment, actively<br />

encourage and maintain healthy soils for their<br />

vines and use traditional methods in their winemaking.<br />

The sourcing is based on already-established<br />

relationships, within work and recommendations<br />

as well as family and friends. It was<br />

important to build Classic Beverage with close<br />

partners who share the same philosophy as us.<br />

Regarding wine, what are the current trends in<br />

the UK and the go-to products?<br />

There are several factors, and our clients are increasingly<br />

looking for wines produced sustainably<br />

– there are great environmental concerns<br />

and a desire for healthier products. They are also<br />

becoming more adventurous, exploring wines<br />

from lesser-known regions and grape varieties,<br />

and are willing to spend more on high-quality<br />

wines. The UK is a major world platform for<br />

wines, as you have access to any region across<br />

the world, although English sparkling wines,<br />

in particular, have been gaining recognition.<br />

The quality has been improving and they provide<br />

some great alternatives to other wines, such<br />

as Champagne…<br />

SPRING 2024 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />

97

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