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Clevertex - Grado Zero Espace Srl

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The Finnish company Clothing+ released a line of wearable technology in 2001. The so-called Smart<br />

Shout parka is sold for about US $700 under the brand Reima.<br />

Fig. 22 The Shout parka by Clothing+<br />

It's being marketed to skiers, climbers and hikers across Europe. It has a detachable body belt that<br />

has a built-in loudspeaker, microphone, and GSM mobile phone that can be activated using tags, so<br />

hands can be kept free [64].<br />

The company Nike uses the Softswitch technology for a snow jacket with an integrated radio,<br />

microphone and earpiece. The jacket is marketed under the name Nike ACG COMMJacket for £400<br />

[65].<br />

Fig. 23 Nike Women's 3L Commjacket<br />

The two-way radio is integrated into an ergonomic communication vest. The speakers are positioned<br />

near the ear, the microphone near the mouth and a push-to-talk button can be found on the chest.<br />

Burton Snowboards collaborated with Apple to introduce the Burton Amp smart ski and snowboard<br />

jacket. The sleeve of the jacket is augmented with the pressure-sensing technology from Softswitch<br />

to create a soft, flexible, fabric-based keypad that controls an integrated Apple iPod digital music<br />

32

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