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MarcabyBolognafiere, branding excellence
MarcabyBolognafiere, eccellenza della marca
A look at the calendar of upcoming
appointments shows that the Bologna
Convention Centre will host the 7th
MarcabyBolognaFiere – Private Label
Conference and Exhibition – on 19 and 20
January. A spotlight on in-house brands,
this key gathering of the sector owes much
of its continuing success to the mix of factors
it parses and the clearing-house role it
plays in informing experts and training
players in the trade concerning emerging
trends and new ideas, an impact it is
famous for and that carries over in other
industry shows throughout the year. There
is also the fact that it is the only international
trade event that brings together the
leading big distribution and retail chains,
which also provide extra momentum since
they help to shape the topics on the event’s
agenda as well as participating as
exhibitors at the Conference.
One good way to get a better grasp of
MarcabyBolognaFiere is to look at the
numbers underscoring the notable success
of last year’s show. Held by the
BolognaFiere convention Centre under the
patronage of the ADM industry association
(as it will be again this coming year), the
event attracted 4,993 industry players,
with 495 coming from abroad and 406
exhibitors, 20% from abroad. All in all, it
was a signal event for buyers and business
operators alike, a success that has
made and will continue to make this a
top-of-the-agenda appointment for the
trade’s business community.
MarcabyBolognaFiere acts as a platform in
training and information for industry players.
MarcabyBolognaFiere ha un ruolo di
piattaforma per la formazione e l’informazione.
104 Fresh Point Magazine n.10 – october/ottobre 2010
Key features of last year’s show, the So
Fresh exhibition-cum-conference will again
be a centrepiece of the 2011
MarcabyBolognaFiere, highlighting what is
freshest in foods and what kind of business
synergy can be made to work best
between the production and distribution
links of the industry supply chain.
Exhibiting and attending the two-day
Marcaby Private Label Show in Bologna
gives you the chance to meet with big retail
and distribution’s top-ranking buyers, take
part in conferences, workshops, training
seminars and update presentations, and
have the run of the broad range of services
for on-the-spot business that the Bologna
Convention Centre puts at your disposal to
make it easy to meet other players and see
what they and their companies have to
offer in line with your interests.
Right from the very first show,
MarcabyBolognaFiere has made its mark
in the panorama of industry events by
striking the key of innovation. In effect, it’s
not just a trade show but has that something
extra that puts it in a class all its
own. It’s the exhibition format that provides
the extra momentum, enabling the
convention to integrate the top-of-the-line
items being showcased with market
analysis, conferences, discussion groups,
business dealings...Bologna’s Marcaby
Private Label Show is in the end a “compass”
that helps to spot emerging trends
and market orientations, a trusted business
confidant for industry players and
private-label executives who are looking
for the essential information it offers them
in their efforts to pursue new business
deals even in a global marketplace.
The 2010 show put the accent squarely on
the international dimension of the trade and
the 2011 appointment will include exhibitors
from both Europe – Austria, Belgium, Spain,
Slovakia, France, the UK, Romania, Hungary,
Germany, Greece, Switzerland and Holland –
and beyond – South Korea, Estonia, India,
Tunisia and Turkey. The show’s international
bent is in [part eh result of the global market’s
interest in, and worldwide consumer
demand for, genuine Italian foods and
wines. That’s why the show features a number
of initiatives designed to encourage the
building of a network of business contacts
with buyers from abroad.
MarcabyBolognaFiere really hits its stride
as the interface with the private-label
operations of big retail and distribution, a
trade sector that is a strategic factor in
pursuing market growth for the industry,
as the 2009 partnership accord between
Marcaby and ADM attests to. The joint
effort of the two, each a powerhouse in its
own field of pursuits, has already delivered
good results and their combined
strength is expected to boost that success
much further through special initiatives
and opportunities we can expect to see in
future trade shows. The momentum that
continues to build from their synergy is a
guarantee that the show will continue to
spot the trends emerging from a market
whose pulse they take in real time.
Exhibitors at MarcabyBolognaFiere include
food manufacturers, fresh-cut and
heat’n’eat processors, packagers, market
survey firms, providers of logistic services,
trademark consulting firms and trade journals.
MarcabyBolognaFiere is the primary
showcase for big domestic and cross-border
supermarket and distributor chains, international
buyers, purchasing groups, importexport
businesses, wholesalers, Horeca and
the food services trade, processors, national
and international trade journals.
For information: ww.marca.bolognafiere.it
(English version by David Verzoni)
È in programma a Bologna il 19 e 20 gennaio
la settima edizione di MarcabyBolognaFiere –
Private Label Conference and Exhibition, la
manifestazione rivolta al mondo della marca
commerciale che si è accreditata come rendez-vous
di eccellenza per la business community
del settore. Un mix di fattori caratterizza
il successo dell’evento che si presenta
come appuntamento dalla spiccata vocazione
commerciale e, parallelamente, con un ruolo
di “piattaforma per la formazione e
l’informazione” del settore che si sviluppa in
Fiera e in una serie di appuntamenti diluiti nell’anno.
Unico nel panorama fieristico internazionale
il coinvolgimento delle principali inse-