RA 2006 abrinq.indd - Fundação Abrinq

On the matter of the financial sustainability of the entity, collection processing has becomemore agile, attending to donators has become more professional and the prospecting ofnew donators and partners is being worked with greater dynamism and pro-activeness. In2006, the Foundation sought to add improvements to the internal processes with a strongaim in mind: to makes the lives of the donators easier and to offer companies opportunitiesto carry out socially responsible actions, fitting the social needs of the nation to theirinvestment interests.In 2006, the Foundation raised R$ 13,266,659, with 62% of this total coming frompartnerships with companies, 30% from private individuals and 8% from national andinternational foundations.In recognition of the importance of expanding and diversifying the sources of funds, theAbrinq Foundation, for the first time, has launched products with the Abrinq Foundationbrand name, in a virtual store on its website and via the sale of Christmas cards.Among the events held, special mention should be given to:Lighting Auction, in partnership with DL Iluminação and Dominici. The event was heldat the Museu da Casa Brasileira (Museum of the Brazilian Home) (SP) and had theactress and presenter Fernanda Lima as the Master of Ceremonies. All of the lightingunits were sold.5th Art Auction, held at the São Paulo Jockey Club. 86 paintings, silk screens,sculptures, etchings and photographs, by 77 famous artists were auctioned. The eventwas graced by the voluntary work of the cultural agents Beto Altílio, Renata Junqueiraand Silvana Haddad Domingos.Artists who have donated their workAntonio Henrique Amaral • Adriana Jobim • Adriano Baruffi Valente • Alejandro Loret •Alex Cerveny • Ana Lucia Mariz • Ana Michaelis • Anarrê Smith • André Nascimento • AnitaKaufmann • Antonio Espinosa • Bob Wolfenson • Bruno Giorgi • Caio Reisewitz • CarlosAraújo • Catherine Ferraz • Cecilia Walfon • Celso Orsini • Claudia Marquetti • Claudio Tozzi •Cristina Sá • Dan Fialdini • Dudi Maia Rosa • Eduardo Muylaert • Eduardo Werneck • FelipeBarbosa • Felipe Cama • Fernando Ribeiro • Florian Raiss Fonthor • Giulianno Montijo •Gustavo von Há • Hercules Barsotti • Iuri Sarmento • Ivald Granato • Iza Figueiredo • JaimePrades • José Spaniol • Juan Esteves • Julio Villani • Kimi Nii • Luis Martins • Macaparana• Marcia Grostein • Maria Thereza Louro • Mariana Palma • Marilu Martins • Megume •Monica Vendramini • Nelson Leirner • Newton Mesquita • Olga Nardi • Pablo Di Giulio •Patricia Kaufmann • Paulo von Poser • Paulo Whitaker • Pedro Rubens • Pisco Del Gaiso •Raquel Kogan • Regina Silveira • Renata Barros • Renata Padovan • Renato Dib • RicardoRibemboim • Romulo Fialdini • Ronaldo Aguiar • Rosana Ricalde • Rubem Ludolf • RubensMano • Silvia Mecozzi • Tadeu Jungle • Tomie Ohtake • Tuneu • Valdir Cruz • ValentinoFialdini • Zelio Alves PintoThe initiative to get closer to the Abrinq Foundation’s donators was launched in a nationwidecampaign with the slogan “Help to Build the Road to the Future”. This action includesa new website set up exclusively for donations (www.doeagora.org.br) and publicity. Witheach new donation, new bricks are inserted for the virtual construction of the “Road to theFuture” and the donators can accompany the contributions that their donations make tothe construction of the road.This campaign was launched at a major event held in the Villa-Lobos Park on Children’s Day,October 12. At the event, some of the Abrinq Foundations activities were presented, such areading mediation, toy lending and a presentation by a choir of children and youths fromthe benefited social organizations.There are 3,017 partners and 853 contributors in the Nossas Crianças Program, who wereresponsible for 43% of the total funds raised in 2006.Numbers of partners and contributorsComposition of the partners’ group:1,675 private individuals (43% of the amount destined)1,342 corporate entities (57% of the amount destined)Composition of the contributors’ group:596 private individuals (53% of the amount)257 corporate entities (47% of the amount)This significant group of private individuals and companies that contribute to the AbrinqFoundation demonstrates the recognition of the relevance of its actions. In turn, it is thisgroup that makes the results presented in this activities report possible .The Abrinq Foundation has also carried out a number of marketing actions related tocauses. These are business partnerships that bring together the power of the brand namesand marketing of the companies and the power of the Abrinq Foundation’s name in the aimof improving the results of the companies and the quality of life of children and adolescents.Below there is a list of the marketing actions related to causes carried out by the AbrinqFoundation in 2006:Copagaz – donation of R$ 0.01 for each 13 kg cylinder sold during a 4 month period,directed to the Adotei um Sorriso Program5 Produções e a Imprensa Oficial – donation of the profits obtained from sale of thebook “Ricardo III”, translated and adapted by Jô Soares for a play of the same name;Ceras Johnson – transfer of 1% of the sales value from product brands“Raid Protector”, “OFF!”, “Baygon”, “Autan”, “Gleid”, “Optimum”, “Pato” and “Bravo”,sold in the Wal-Mart stores in the state of São Paulo in January and February.Cadbury Adams – donation of funds raised through their wholesalers network.Wal-Mart – holding of the 5th edition of the “Wal-Mart Children’s Day”(Dia Wal-Mart pela Criança) in the 303 stores belonging to the chain, raising fundsfor the Nossas Crianças Program.Agência Brasileira de Estágios (ABRE) – transfer of a percentage of the fees from theirfranchise holders.Acheaki, websearch site – transfer of 5% of the package price for the purchase ofadvertising space on the website.70