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110<br />
hotel restaurant<br />
& hi-tech<br />
horeca technologies<br />
HOTELS GO UP TO THE CLOUD<br />
Talya Bilişim Managing Partner Nilüfer Durukal, explaining that Elektraweb <strong>Hotel</strong><br />
Program, which has been used by 2,000 hotels in Turkiye, was a great solution partner<br />
for hotels, said, "<strong>Hotel</strong>s save both time and budget with this program."<br />
Cloud technology, which offers faster<br />
access to innovations, more flexible<br />
resources and a more scalable way of<br />
working, has now started to take its place<br />
among today's indispensable investments.<br />
In the transition to cloud technologies, which<br />
are also rapidly gaining ground in tourism,<br />
hotels and agencies have almost stepped<br />
up. Elektraweb <strong>Hotel</strong> Program, developed<br />
by Talya Bilişim, one of the leading software<br />
companies in Turkey, entirely for the tourism<br />
sector with Turkish engineers and used in 4<br />
continents and 23 countries, with its webbased<br />
cloud structure, servers that need to<br />
be renewed every few years, server licenses,<br />
virus programs, and backup, eliminates such<br />
costs. So, hotels can easily use the program<br />
with a smart phone, tablet or computer with<br />
an internet connection. Thus, businesses<br />
save both time and money.<br />
2 thousand hotels switched<br />
Nilüfer Durukal, Managing Partner of Talya<br />
Bilişim, shared the latest developments<br />
regarding the transition to cloud technologies<br />
in the tourism sector. Explaining that the<br />
digitalization progress was accelerated in<br />
the sector with the pandemic, Durukal noted<br />
that 2,000 hotels in Turkey started to use<br />
the Elektraweb <strong>Hotel</strong> Program. Noting that<br />
the technologies developed by Talya Bilişim<br />
are structures that fully meet the "fast, safe,<br />
error-free, efficient and economical solution"<br />
expectations of hotels and agencies, Durukal<br />
added that the Elektraweb <strong>Hotel</strong> Program<br />
they have implemented in this context is a<br />
great solution partner for hotels. Durukal<br />
said, “Electraweb <strong>Hotel</strong> Program, which<br />
enables the end-to-end digital management<br />
of accommodation facilities, eliminates the<br />
costs such as servers, server licenses, virus<br />
programs, backup, which need to be renewed<br />
every few years, with its web-based cloud<br />
structure.”<br />
Data is protected by the cloud<br />
Explaining that Elektraweb <strong>Hotel</strong> Program<br />
can be used easily with a smart phone,<br />
tablet or computer with internet connection,<br />
Durukal said, “This feature brings mobility<br />
with it. Another advantage is that it keeps<br />
the data in a secure area. Because cloud<br />
systems are both seriously protected<br />
and ensure data security by keeping<br />
simultaneous copies of data in different<br />
locations around the world. Moreover,<br />
the information processed and stored in<br />
Elektraweb is recorded in accordance with<br />
the Personal Data Protection Law (KVKK)<br />
and the European Union Data Protection<br />
Regulation (GDPR). All of these features pave<br />
the way for businesses to save both time and<br />
budget.”<br />
The whole system works integrated<br />
Noting that Elektraweb <strong>Hotel</strong> Software<br />
is the only hotel management system<br />
that includes online reservation engine,<br />
channel management, Google and virtual<br />
pos integration features to the front<br />
desk, Nilüfer Durukal noted that it is also<br />
the most comprehensive one. “You can<br />
manage all your administrative, financial<br />
and operational processes through a<br />
single program. In this way, instead<br />
of 15 different companies, you will be<br />
dealing with one company and the whole<br />
system works seamlessly in an integrated<br />
manner," Durukal said and continued:<br />
“Elektraweb <strong>Hotel</strong> Software is a system<br />
that maximizes the sales potential of<br />
hotels and 'suggests' smart strategies by<br />
reporting all kinds of data. In addition to<br />
these, we offer our users free of charge<br />
the 'Price Management' module, which<br />
enables the determination of the most<br />
suitable price by analyzing the prices of<br />
hotel competitors in all sales channels,<br />
and the 'Dynamic Price Management'<br />
modules, which increase the price as the<br />
occupancy increases.”<br />
Used in 23 countries on 4 continents<br />
Noting that the Elektraweb <strong>Hotel</strong> Program is<br />
used in 23 countries on 4 continents, Durukal<br />
said, "We are very proud as a company, that a<br />
100% domestic product, produced entirely by<br />
Turkish engineers, has become widespread<br />
globally in such a short time." Explaining<br />
that Elektraweb is used in nearly 60 hotels in<br />
Azerbaijan, Durukal said, “It makes us even<br />
happier to have users in important tourism<br />
destinations such as Spain and Italy. We aim<br />
to grow through a distributor in each country.<br />
Our primary target is the African market and<br />
the Balkan countries.”<br />
Front desk service will be removed<br />
Durukal, who also gave information about<br />
the innovations expected in tourism<br />
technologies in the coming years, said, “It<br />
is not difficult to foresee that the concept of<br />
artificial intelligence will take place much<br />
more in the tourism and hotel industry in<br />
the global sense. We already use it in price<br />
management processes. In the coming<br />
years, artificial intelligence applications will<br />
be indispensable in providing personalized<br />
products/services, customer relations and<br />
services, demand forecasting, analysis of<br />
customer data, developing recommendations<br />
according to customer preferences,<br />
understanding and interpreting consumer<br />
behavior. Stating that the front desks of<br />
the hotels will begin to lose their physical<br />
functions in the medium term, Durukal<br />
said, “We can already do all the reception<br />
transactions online. With robots that can<br />
learn, it does not seem like a long time ago<br />
that we will be greeted in Turkish in a country<br />
where you do not speak the language and<br />
that we will be able to get answers to our<br />
possible questions in your own language.<br />
Again, in the very near future, the 'Internet of<br />
Things' will become a much more effective<br />
concept in our daily lives. The devices in<br />
the facility will be able to predict their<br />
possible failures and order spare parts or<br />
replacements themselves.”