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Hotel Restaurant Şubat 2023

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110<br />

hotel restaurant<br />

& hi-tech<br />

horeca technologies<br />

HOTELS GO UP TO THE CLOUD<br />

Talya Bilişim Managing Partner Nilüfer Durukal, explaining that Elektraweb <strong>Hotel</strong><br />

Program, which has been used by 2,000 hotels in Turkiye, was a great solution partner<br />

for hotels, said, "<strong>Hotel</strong>s save both time and budget with this program."<br />

Cloud technology, which offers faster<br />

access to innovations, more flexible<br />

resources and a more scalable way of<br />

working, has now started to take its place<br />

among today's indispensable investments.<br />

In the transition to cloud technologies, which<br />

are also rapidly gaining ground in tourism,<br />

hotels and agencies have almost stepped<br />

up. Elektraweb <strong>Hotel</strong> Program, developed<br />

by Talya Bilişim, one of the leading software<br />

companies in Turkey, entirely for the tourism<br />

sector with Turkish engineers and used in 4<br />

continents and 23 countries, with its webbased<br />

cloud structure, servers that need to<br />

be renewed every few years, server licenses,<br />

virus programs, and backup, eliminates such<br />

costs. So, hotels can easily use the program<br />

with a smart phone, tablet or computer with<br />

an internet connection. Thus, businesses<br />

save both time and money.<br />

2 thousand hotels switched<br />

Nilüfer Durukal, Managing Partner of Talya<br />

Bilişim, shared the latest developments<br />

regarding the transition to cloud technologies<br />

in the tourism sector. Explaining that the<br />

digitalization progress was accelerated in<br />

the sector with the pandemic, Durukal noted<br />

that 2,000 hotels in Turkey started to use<br />

the Elektraweb <strong>Hotel</strong> Program. Noting that<br />

the technologies developed by Talya Bilişim<br />

are structures that fully meet the "fast, safe,<br />

error-free, efficient and economical solution"<br />

expectations of hotels and agencies, Durukal<br />

added that the Elektraweb <strong>Hotel</strong> Program<br />

they have implemented in this context is a<br />

great solution partner for hotels. Durukal<br />

said, “Electraweb <strong>Hotel</strong> Program, which<br />

enables the end-to-end digital management<br />

of accommodation facilities, eliminates the<br />

costs such as servers, server licenses, virus<br />

programs, backup, which need to be renewed<br />

every few years, with its web-based cloud<br />

structure.”<br />

Data is protected by the cloud<br />

Explaining that Elektraweb <strong>Hotel</strong> Program<br />

can be used easily with a smart phone,<br />

tablet or computer with internet connection,<br />

Durukal said, “This feature brings mobility<br />

with it. Another advantage is that it keeps<br />

the data in a secure area. Because cloud<br />

systems are both seriously protected<br />

and ensure data security by keeping<br />

simultaneous copies of data in different<br />

locations around the world. Moreover,<br />

the information processed and stored in<br />

Elektraweb is recorded in accordance with<br />

the Personal Data Protection Law (KVKK)<br />

and the European Union Data Protection<br />

Regulation (GDPR). All of these features pave<br />

the way for businesses to save both time and<br />

budget.”<br />

The whole system works integrated<br />

Noting that Elektraweb <strong>Hotel</strong> Software<br />

is the only hotel management system<br />

that includes online reservation engine,<br />

channel management, Google and virtual<br />

pos integration features to the front<br />

desk, Nilüfer Durukal noted that it is also<br />

the most comprehensive one. “You can<br />

manage all your administrative, financial<br />

and operational processes through a<br />

single program. In this way, instead<br />

of 15 different companies, you will be<br />

dealing with one company and the whole<br />

system works seamlessly in an integrated<br />

manner," Durukal said and continued:<br />

“Elektraweb <strong>Hotel</strong> Software is a system<br />

that maximizes the sales potential of<br />

hotels and 'suggests' smart strategies by<br />

reporting all kinds of data. In addition to<br />

these, we offer our users free of charge<br />

the 'Price Management' module, which<br />

enables the determination of the most<br />

suitable price by analyzing the prices of<br />

hotel competitors in all sales channels,<br />

and the 'Dynamic Price Management'<br />

modules, which increase the price as the<br />

occupancy increases.”<br />

Used in 23 countries on 4 continents<br />

Noting that the Elektraweb <strong>Hotel</strong> Program is<br />

used in 23 countries on 4 continents, Durukal<br />

said, "We are very proud as a company, that a<br />

100% domestic product, produced entirely by<br />

Turkish engineers, has become widespread<br />

globally in such a short time." Explaining<br />

that Elektraweb is used in nearly 60 hotels in<br />

Azerbaijan, Durukal said, “It makes us even<br />

happier to have users in important tourism<br />

destinations such as Spain and Italy. We aim<br />

to grow through a distributor in each country.<br />

Our primary target is the African market and<br />

the Balkan countries.”<br />

Front desk service will be removed<br />

Durukal, who also gave information about<br />

the innovations expected in tourism<br />

technologies in the coming years, said, “It<br />

is not difficult to foresee that the concept of<br />

artificial intelligence will take place much<br />

more in the tourism and hotel industry in<br />

the global sense. We already use it in price<br />

management processes. In the coming<br />

years, artificial intelligence applications will<br />

be indispensable in providing personalized<br />

products/services, customer relations and<br />

services, demand forecasting, analysis of<br />

customer data, developing recommendations<br />

according to customer preferences,<br />

understanding and interpreting consumer<br />

behavior. Stating that the front desks of<br />

the hotels will begin to lose their physical<br />

functions in the medium term, Durukal<br />

said, “We can already do all the reception<br />

transactions online. With robots that can<br />

learn, it does not seem like a long time ago<br />

that we will be greeted in Turkish in a country<br />

where you do not speak the language and<br />

that we will be able to get answers to our<br />

possible questions in your own language.<br />

Again, in the very near future, the 'Internet of<br />

Things' will become a much more effective<br />

concept in our daily lives. The devices in<br />

the facility will be able to predict their<br />

possible failures and order spare parts or<br />

replacements themselves.”

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