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Welfare Reform Team Evaluation of European Social Fund pilot project 2014-2015

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The team has an active Twitter account @Ox<strong>Welfare</strong><strong>Reform</strong> and the feed is<br />

monitored in working hours on a rota system. Over the course <strong>of</strong> the <strong>project</strong> the feed<br />

had more than 130K tweet impressions and had a fivefold increase in followers.<br />

<strong>Welfare</strong> <strong>Reform</strong> <strong>Team</strong> Twitter Page<br />

The team produced digital posters, banners, and original video content to promote<br />

the job fairs and to help promote future planned events with the JCP.<br />

Job Fair 2m x 1m Banner<br />

A video filmed at the March job fair featured a selection <strong>of</strong> interviews with employers,<br />

the <strong>Welfare</strong> <strong>Reform</strong> Manager, and a local resident who secured a job with Gala<br />

Leisure at the October job fair and was then subsequently part <strong>of</strong> her employer’s<br />

recruitment team at the next event in March.<br />

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