Welfare Reform Team Evaluation of European Social Fund pilot project 2014-2015

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The video was uploaded to the council’s YouTube Channel and Facebook page and promoted on Twitter and Facebook feeds. Job Fair YouTube Video The job fairs were well covered by local media including BBC Radio Oxford, newspaper and online portal Oxford Mail, radio station Jack FM, and prominent local newsletters including Daily Info. ITV regional news sent film crews to both Town Hall events and broadcast reports on their evening round up and published on itv.com. In addition to an innovative digital strategy, the communications plan included more traditional graphic print elements – an introductory flyer, an explanatory leaflet, and posters that were distributed during the project to neighbourhood advice centres, libraries, and to partners across the city. At the launch of the project our communications activity focused on the aims described in the plan and went on to deliver a consistent description of our offer to customers and enabled us to make a clear call out to participants and delivery partners that was versatile and accessible to a diverse audience. Welfare Reform Team Digital Flyer 20
4. Partnerships A key aim of the ESF pilot project was to develop a local network of support and training partners who help participants with a bespoke set of training and support services. Engaging with these services helped the participants to address their individual needs and address the issues that are creating barriers to work. Caseworkers asked participants at their triage meeting to identify what they feel their personal support needs are, and what they think is stopping them from materially improving their situation - for example, problems with debt or housing, poor English language or numeracy skills, a lack of confidence about applying for a vacancy or being interviewed for a job. Having identified levels of need amongst the initial intake of participants, the team discussed potential gaps in provision being provided by the council’s existing partner network. The Partnership and Communications Officer led meetings with relevant existing local organisations with the potential capacity to provide the services. The expanded network of local partners comprises a number of existing delivery partners and a number of newly engaged organisations. We agreed service level agreements with delivery partners to formalise our working arrangements and also to ensure funding guidelines and requirements were met. Over the course of the project we continued to review participants’ needs and where gaps were identified we worked with partners to provide the support or training. On completion of the project delivery partners were sent a consultancy survey to get feedback on their involvement in the project and ask for their thoughts on how they could improve this (for a summary of this feedback please see Appendix 2). When identifying potential new partners, we engaged with organisations that could support customers through a “business as usual” delivery model. This helped us to sustain a network that continued beyond the lifetime of the project. Key Partners Local mental health charity Restore provided specialist employment counsellors to work with the casework team. The counsellor met with participants, offering specialist one-to-one support via meetings at the council’s contact centre and on the phone, offering practical help around mental health issues and addressing long underlying mental health conditions that are often a significant barrier to finding work. 21
Page 1 and 2: Welfare Reform Team Evaluation of E
Page 3 and 4: The project in numbers 230 particip
Page 5 and 6: found very difficult to cope with,
Page 7 and 8: Partnerships This section outlines
Page 9 and 10: • the setting up of the Welfare R
Page 11 and 12: • two Welfare Reform Project Offi
Page 13 and 14: Project milestones and changes to p
Page 15 and 16: • ESF Department made an on the s
Page 17 and 18: 3. Marketing & Communications The t
Page 19: The team has an active Twitter acco
Page 23 and 24: nominated JCP work coaches, and a s
Page 25 and 26: Customer selfrefers through DHP app
Page 27 and 28: Customers gave lack of experience,
Page 29 and 30: 40 Confidence in finding work in th
Page 31 and 32: DHP in future 11 . For project cust
Page 33 and 34: Customer stories The best way to il
Page 35 and 36: When Richard was benefit capped in
Page 37 and 38: Ayesha Ayesha is a single parent wi
Page 39 and 40: Laurence We helped Laurence as part
Page 41 and 42: Mel and Ian agreed to follow both o
Page 43 and 44: 6. Performance & Documentation Meas
Page 45 and 46: People on JSA who have not found wo
Page 47 and 48: 50% 45% 43% Confidence in ICT skill
Page 49 and 50: Management information There was a
Page 51 and 52: The team should consider whether da
Page 53 and 54: There were 38 responses to the cust
Page 55 and 56: “Want to do permitted work and ne
Page 57 and 58: Appropriateness of referrals “Yes
Page 59 and 60: “We supplied members of staff fro
Page 61 and 62: We met with our Communications team
Page 63 and 64: Status on leaving the project 6 6%
Page 65 and 66: funded by ESF to deliver the projec
Page 67 and 68: we felt least likely to engage with
Page 69 and 70: Appendices Appendix 1 Communication
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Questionnaire Summary Results This
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Questionnaire: Partner survey - Wel
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Respondent Name esfp18 Respondent E
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Appendix 4 DWP Unit Cost Savings fo
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| UnemployedMonths Gender | 12 - 23
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RECODE of | LeavgStat | (LeavingSta
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CHI SQUARE TESTS OF ASSOCIATION . t
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. tab LeavgStat2 Ethnicity3, row co
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. tab LeavgStat2 debt, row col exac
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Questionnaire Summary Results This
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The Job Fair was useful to encourag
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Questionnaire: Customer survey - We
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Questionnaire: Customer survey - We
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Respondent Name Respondent Email Ad
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Barton Neighbourhood Job Fair 15 th
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General comments on the above feedb
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Barton Job Fair July 2015 - Appendi
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Barton Job Fair July 2015 - Appendi
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Barton Job Fair July 2015 - Summary
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Welfare Reform Team Oxford City Cou
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Welfare Reform Team Evaluation of European Social Fund pilot project 2014-2015

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