Welfare Reform Team Evaluation of European Social Fund pilot project 2014-2015
welfare_reform_european_social_fund_project_evaluation_report
welfare_reform_european_social_fund_project_evaluation_report
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There were 38 responses to the customer questionnaire, a return rate <strong>of</strong> 17%. We<br />
<strong>of</strong>fered a draw for a £25 shopping voucher to customers who returned the survey,<br />
and subsequently decided to send out a reminder to customers who hadn’t replied to<br />
the initial questionnaire 17 .<br />
The range <strong>of</strong> support we <strong>of</strong>fered these customers is outlined in The Customer<br />
Journey section <strong>of</strong> this evaluation. We also asked customers how useful this<br />
support was and whether we could improve our <strong>of</strong>fer to them. The results are shown<br />
below.<br />
How useful was this support?<br />
0<br />
2<br />
0%<br />
6%<br />
4<br />
11%<br />
3<br />
8%<br />
27<br />
75%<br />
Very useful<br />
Quite useful<br />
Not very useful<br />
Not at all useful<br />
Don't know<br />
17 The team has begun to look at nudge theory as a way <strong>of</strong> promoting customer engagement,<br />
particularly in our preparation for the benefit cap being reduced in 2016. The reminder mailshot<br />
<strong>of</strong>fered the chance <strong>of</strong> another £25 shopping voucher and made prominent reference to a “Miss K from<br />
Blackbird Leys” who had won the first shopping voucher. We can only speculate whether this made<br />
much <strong>of</strong> an impact; however, a 17% consultation return rate is getting on for double our original<br />
expectation.<br />
53