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Welfare Reform Team Evaluation of European Social Fund pilot project 2014-2015

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There were 38 responses to the customer questionnaire, a return rate <strong>of</strong> 17%. We<br />

<strong>of</strong>fered a draw for a £25 shopping voucher to customers who returned the survey,<br />

and subsequently decided to send out a reminder to customers who hadn’t replied to<br />

the initial questionnaire 17 .<br />

The range <strong>of</strong> support we <strong>of</strong>fered these customers is outlined in The Customer<br />

Journey section <strong>of</strong> this evaluation. We also asked customers how useful this<br />

support was and whether we could improve our <strong>of</strong>fer to them. The results are shown<br />

below.<br />

How useful was this support?<br />

0<br />

2<br />

0%<br />

6%<br />

4<br />

11%<br />

3<br />

8%<br />

27<br />

75%<br />

Very useful<br />

Quite useful<br />

Not very useful<br />

Not at all useful<br />

Don't know<br />

17 The team has begun to look at nudge theory as a way <strong>of</strong> promoting customer engagement,<br />

particularly in our preparation for the benefit cap being reduced in 2016. The reminder mailshot<br />

<strong>of</strong>fered the chance <strong>of</strong> another £25 shopping voucher and made prominent reference to a “Miss K from<br />

Blackbird Leys” who had won the first shopping voucher. We can only speculate whether this made<br />

much <strong>of</strong> an impact; however, a 17% consultation return rate is getting on for double our original<br />

expectation.<br />

53

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