new business module

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8 BUSINESS SKILLS They make the course more realistic and motivating for the participants, who will find it easier to identify with the material. The script is supplemented with a simple facilitation guide that illustrates how the training course can be organized. 3. Structure of the course script The course consists of eight modules on various aspects of business management. • Module 1 provides a general overview of what business is about. Using a simple case study, it illustrates the difficulties that can arise when implementing a business. It underlines the importance of planning and preparation before starting a business. • Module 2 discusses the importance of having a properly defined and analysed business idea and basic entrepreneurial capabilities when setting out to run a business. It provides simple tools to draw up a business idea, assess entrepreneurial capabilities, and analyse a business idea. • Module 3 gives a brief introduction to marketing. It points out the importance of the four Ps (price, products, promotion and place) and prompts the participants to start thinking about how they can sell their product and formulating a simple marketing strategy. • Module 4 prepares the participants for an initial market assessment, allowing them to collect the information required to plan and assess their business. It discusses information needs, provides simple market information checklists, and presents some general recommendations for how to obtain good information. • Module 5 shows the participants how to analyse the financial viability of a business idea using a simple case study and prompts them to assess their own business ideas. • Module 6 shows the participants how to determine the capital needs of a business using a simple example and
prompts them to determine the capital needs of their own business. • Module 7 introduces the participants to a very simple accounting system that will help them to run their business once they start operating. • Module 8 helps the participants integrate all the information into a simple business plan. INTRODUCTION 9
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MARKETING PRODUCTS 59 Entrepreneurs
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MARKETING PRODUCTS 61 Marketing mix
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MARKETING PRODUCTS 63 Promotion (1)
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MARKETING PRODUCTS 65 Homework Defi
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MODULE 4: INITIAL MARKET ASSESSMENT
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INITIAL MARKET ASSESSMENT 69 The fo
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INITIAL MARKET ASSESSMENT 71 overvi
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INITIAL MARKET ASSESSMENT 73 Adapt
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INITIAL MARKET ASSESSMENT 75 Be ale
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INITIAL MARKET ASSESSMENT 77 Compet
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INITIAL MARKET ASSESSMENT 79 discus
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MODULE 5: ESTIMATING INCOME, COST A
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ESTIMATING INCOME, COST AND PROFIT
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100 BUSINESS SKILLS Hussein Al Sead
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106 BUSINESS SKILLS expenses of run
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108 BUSINESS SKILLS Session 3: Sour
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MODULE 7: KEEPING RECORDS AND MANAG
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KEEPING RECORDS AND MANAGING FINANC
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128 BUSINESS SKILLS Module 8 presen
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130 BUSINESS SKILLS LIST OF REFEREN
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132 BUSINESS SKILLS Organization wi
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