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FINANCING A BUSINESS 109<br />

However, this requires careful consideration, as the <strong>business</strong><br />

needs to generate enough profit to provide a return to all<br />

those who invested in it.<br />

Entrepreneurs investing their own funds in their <strong>business</strong> also<br />

send out a message to third parties. They show that they<br />

believe in the <strong>business</strong> and that they are ready to risk their own<br />

money to run it – they show commitment. Showing this type<br />

of commitment can prove crucial when they decide to apply<br />

for funds from a financial institution like a microcredit institute,<br />

a bank or moneylenders.<br />

Microfinance institutions and NGOs providing grants for small<br />

<strong>business</strong>es often demand a personal contribution of funds<br />

from the entrepreneur to supplement a loan or a grant.<br />

3.3 Loans<br />

Entrepreneurs with a convincing <strong>business</strong> idea and a good<br />

<strong>business</strong> plan illustrating its potential profitability may qualify<br />

for a loan from a financial institution. Often, however, loans are<br />

granted only if the entrepreneur has some type of collateral<br />

(e.g. is the owner of a house ).<br />

Entrepreneurs who use loans to start their <strong>business</strong> must add<br />

the respective costs – i.e. interest payments and reimbursement<br />

of the principal – to all their calculations!<br />

For starting entrepreneurs with limited means and no collateral,<br />

loans are usually not accessible.<br />

Entrepreneurs who have a seasoned <strong>business</strong> and can illustrate<br />

their financial viability and profitability have a better chance<br />

of obtaining a loan. This is another reason for entrepreneurs<br />

to keep records and properly document the profitability of<br />

their <strong>business</strong>.

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