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FINANCING A BUSINESS 109<br />
However, this requires careful consideration, as the <strong>business</strong><br />
needs to generate enough profit to provide a return to all<br />
those who invested in it.<br />
Entrepreneurs investing their own funds in their <strong>business</strong> also<br />
send out a message to third parties. They show that they<br />
believe in the <strong>business</strong> and that they are ready to risk their own<br />
money to run it – they show commitment. Showing this type<br />
of commitment can prove crucial when they decide to apply<br />
for funds from a financial institution like a microcredit institute,<br />
a bank or moneylenders.<br />
Microfinance institutions and NGOs providing grants for small<br />
<strong>business</strong>es often demand a personal contribution of funds<br />
from the entrepreneur to supplement a loan or a grant.<br />
3.3 Loans<br />
Entrepreneurs with a convincing <strong>business</strong> idea and a good<br />
<strong>business</strong> plan illustrating its potential profitability may qualify<br />
for a loan from a financial institution. Often, however, loans are<br />
granted only if the entrepreneur has some type of collateral<br />
(e.g. is the owner of a house ).<br />
Entrepreneurs who use loans to start their <strong>business</strong> must add<br />
the respective costs – i.e. interest payments and reimbursement<br />
of the principal – to all their calculations!<br />
For starting entrepreneurs with limited means and no collateral,<br />
loans are usually not accessible.<br />
Entrepreneurs who have a seasoned <strong>business</strong> and can illustrate<br />
their financial viability and profitability have a better chance<br />
of obtaining a loan. This is another reason for entrepreneurs<br />
to keep records and properly document the profitability of<br />
their <strong>business</strong>.