new business module
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5<br />
INTRODUCTION<br />
1. Background<br />
Since 2001, the International Committee of the Red Cross<br />
(ICRC) has been implementing income-generating programmes,<br />
or microeconomic initiatives (MEI), for vulnerable<br />
populations in dozens of contexts throughout the world. The<br />
beneficiaries of these programmes typically have very limited<br />
or no <strong>business</strong> management experience. Programme reviews<br />
and evaluations have revealed that basic <strong>business</strong> management<br />
training could help them set up and run their <strong>business</strong>es<br />
properly, improving the chances that they will achieve faster<br />
and better results from their income-generating activity.<br />
The decision was taken to devise a <strong>business</strong> skills training<br />
course to help MEI beneficiaries develop sound <strong>business</strong> ideas<br />
and formulate simple <strong>business</strong> plans. The course is intended<br />
to guide the beneficiaries step by step through the process of<br />
establishing the plan and makes them think through the different<br />
aspects of their <strong>business</strong> idea. It is also intended to<br />
provide them with simple tools to run their <strong>business</strong>, notably<br />
a simple record-keeping system.<br />
This script constitutes a basic step-by-step <strong>business</strong> skills training<br />
course that can help the beneficiaries of MEIs develop and<br />
run their <strong>business</strong>es.<br />
The course is intended for applicants who have gone through<br />
the initial selection process for an MEI programme, i.e. all those<br />
who are deemed vulnerable, and who have the capacity and<br />
motivation to implement a <strong>business</strong> idea. Final approval for a<br />
grant should be given upon completion of the course and<br />
based on the <strong>business</strong> idea developed by the applicant.