new business module

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4 BUSINESS SKILLS MODULE 5: ESTIMATING INCOME, COST AND PROFIT 81 Session 1: Estimating income 82 Session 2: Calculating costs 87 Session 3: Calculating profit 92 Session 4: Pricing 95 Homework 98 MODULE 6: FINANCING A BUSINESS 101 Session 1: Capital needs 102 Session 2: Estimating capital requirements 105 Session 3: Sources of capital 108 Homework 110 MODULE 7: KEEPING RECORDS AND MANAGING FINANCES 113 Session 1: Keeping records 114 Session 2: Managing finances 122 MODULE 8: THE BUSINESS PLAN 127 Session 1: Putting it all together 128 Homework 129 LIST OF REFERENCES 130 HAND-OUTS
5 INTRODUCTION 1. Background Since 2001, the International Committee of the Red Cross (ICRC) has been implementing income-generating programmes, or microeconomic initiatives (MEI), for vulnerable populations in dozens of contexts throughout the world. The beneficiaries of these programmes typically have very limited or no business management experience. Programme reviews and evaluations have revealed that basic business management training could help them set up and run their businesses properly, improving the chances that they will achieve faster and better results from their income-generating activity. The decision was taken to devise a business skills training course to help MEI beneficiaries develop sound business ideas and formulate simple business plans. The course is intended to guide the beneficiaries step by step through the process of establishing the plan and makes them think through the different aspects of their business idea. It is also intended to provide them with simple tools to run their business, notably a simple record-keeping system. This script constitutes a basic step-by-step business skills training course that can help the beneficiaries of MEIs develop and run their businesses. The course is intended for applicants who have gone through the initial selection process for an MEI programme, i.e. all those who are deemed vulnerable, and who have the capacity and motivation to implement a business idea. Final approval for a grant should be given upon completion of the course and based on the business idea developed by the applicant.
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MARKETING PRODUCTS 55 competitor’
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MARKETING PRODUCTS 57 Publicity is
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MARKETING PRODUCTS 59 Entrepreneurs
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MARKETING PRODUCTS 61 Marketing mix
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MARKETING PRODUCTS 63 Promotion (1)
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MARKETING PRODUCTS 65 Homework Defi
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MODULE 4: INITIAL MARKET ASSESSMENT
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INITIAL MARKET ASSESSMENT 69 The fo
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INITIAL MARKET ASSESSMENT 71 overvi
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INITIAL MARKET ASSESSMENT 73 Adapt
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INITIAL MARKET ASSESSMENT 75 Be ale
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INITIAL MARKET ASSESSMENT 77 Compet
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INITIAL MARKET ASSESSMENT 79 discus
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MODULE 5: ESTIMATING INCOME, COST A
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ESTIMATING INCOME, COST AND PROFIT
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100 BUSINESS SKILLS Hussein Al Sead
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102 BUSINESS SKILLS Once entreprene
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104 BUSINESS SKILLS recurring expen
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106 BUSINESS SKILLS expenses of run
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108 BUSINESS SKILLS Session 3: Sour
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110 BUSINESS SKILLS Homework Estima
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MODULE 7: KEEPING RECORDS AND MANAG
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KEEPING RECORDS AND MANAGING FINANC
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126 BUSINESS SKILLS Zelimkhan Mesto
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128 BUSINESS SKILLS Module 8 presen
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130 BUSINESS SKILLS LIST OF REFEREN
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132 BUSINESS SKILLS Organization wi
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