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ESTIMATING INCOME, COST AND PROFIT 93<br />

3.2 Calculating profit –the case study continued<br />

The case study of Berthe’s small <strong>business</strong> is continued to<br />

provide an example of how profit can be estimated.<br />

Berthe’s tearoom – a case study, part 3 (see Hand-out 36)<br />

After having estimated her monthly and annual income and her total costs, Berthe was now<br />

ready to determine whether her <strong>business</strong> would generate a profit.<br />

Because Berthe k<strong>new</strong> that a starting <strong>business</strong> is vulnerable and requires close monitoring, she<br />

decided to calculate her annual and her monthly profits. This way she would be able to monitor<br />

on a monthly basis whether her <strong>business</strong> was performing according to plan. To do this, Berthe<br />

decided to spread the indirect costs and depreciation evenly across the 11 months per year her<br />

<strong>business</strong> would be open.<br />

She prepared the following form to determine her monthly and annual profit:<br />

Income<br />

Direct costs<br />

Indirect costs<br />

Depreciation<br />

Profit<br />

Month<br />

1 2 3 4 5 6 7 8 9 10 11 12<br />

Total<br />

The following box shows one way of calculating Berthe’s<br />

monthly and annual profit. Berthe decided to spread the indirect<br />

costs and the depreciation evenly over the eleven months<br />

she is open. She could also have spread them according to the<br />

estimated sales in each month or she could have spread them<br />

over 12 months and accepted a loss in November, since she<br />

generates no income during that month. The important thing<br />

is to take a conscious decision and to be aware of all costs.

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