new business module
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
ESTIMATING INCOME, COST AND PROFIT 93<br />
3.2 Calculating profit –the case study continued<br />
The case study of Berthe’s small <strong>business</strong> is continued to<br />
provide an example of how profit can be estimated.<br />
Berthe’s tearoom – a case study, part 3 (see Hand-out 36)<br />
After having estimated her monthly and annual income and her total costs, Berthe was now<br />
ready to determine whether her <strong>business</strong> would generate a profit.<br />
Because Berthe k<strong>new</strong> that a starting <strong>business</strong> is vulnerable and requires close monitoring, she<br />
decided to calculate her annual and her monthly profits. This way she would be able to monitor<br />
on a monthly basis whether her <strong>business</strong> was performing according to plan. To do this, Berthe<br />
decided to spread the indirect costs and depreciation evenly across the 11 months per year her<br />
<strong>business</strong> would be open.<br />
She prepared the following form to determine her monthly and annual profit:<br />
Income<br />
Direct costs<br />
Indirect costs<br />
Depreciation<br />
Profit<br />
Month<br />
1 2 3 4 5 6 7 8 9 10 11 12<br />
Total<br />
The following box shows one way of calculating Berthe’s<br />
monthly and annual profit. Berthe decided to spread the indirect<br />
costs and the depreciation evenly over the eleven months<br />
she is open. She could also have spread them according to the<br />
estimated sales in each month or she could have spread them<br />
over 12 months and accepted a loss in November, since she<br />
generates no income during that month. The important thing<br />
is to take a conscious decision and to be aware of all costs.