new business module

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International Committee of the Red Cross 19, avenue de la Paix 1202 Geneva, Switzerland T + 41 22 734 60 01 F + 41 22 733 20 57 E-mail: shop@icrc.org www.icrc.org © ICRC, October 2014 Front cover: ICRC
BUSINESS SKILLS TRAINING COURSE FOR BENEFICIARIES OF MICROECONOMIC INITIATIVES David de Wild
Page 1: BUSINESS SKILLS TRAINING COURSE FOR
Page 6 and 7: 4 BUSINESS SKILLS MODULE 5: ESTIMAT
Page 8 and 9: 6 BUSINESS SKILLS It is important t
Page 10 and 11: 8 BUSINESS SKILLS They make the cou
Page 12 and 13: Monluck Sidara/ICRC
Page 14 and 15: 12 BUSINESS SKILLS Module 1 starts
Page 16 and 17: 14 BUSINESS SKILLS (d) Trading busi
Page 18 and 19: 16 BUSINESS SKILLS The main duty of
Page 20 and 21: 18 BUSINESS SKILLS must be able to
Page 22 and 23: 20 BUSINESS SKILLS Typically, small
Page 24 and 25: 22 BUSINESS SKILLS 2.2 From busines
Page 26 and 27: 24 BUSINESS SKILLS 2.3 Discussion o
Page 28 and 29: 26 BUSINESS SKILLS Session 3: Plann
Page 30 and 31: 28 BUSINESS SKILLS 6 Typical questi
Page 32: 30 BUSINESS SKILLS NOTE: Hand-out 4
Page 35 and 36: MODULE 2: DEFINING AND ASSESSING A
Page 37 and 38: DEFINING AND ASSESSING A BUSINESS I
Page 45 and 46: Session 3: How to assess a business
Page 51 and 52: MODULE 3: MARKETING PRODUCTS
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MARKETING PRODUCTS 51 • enquiring
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MARKETING PRODUCTS 53 Session 2: Th
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MARKETING PRODUCTS 55 competitor’
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MARKETING PRODUCTS 57 Publicity is
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MARKETING PRODUCTS 59 Entrepreneurs
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MARKETING PRODUCTS 61 Marketing mix
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MARKETING PRODUCTS 63 Promotion (1)
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MARKETING PRODUCTS 65 Homework Defi
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MODULE 4: INITIAL MARKET ASSESSMENT
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INITIAL MARKET ASSESSMENT 69 The fo
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INITIAL MARKET ASSESSMENT 71 overvi
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INITIAL MARKET ASSESSMENT 73 Adapt
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INITIAL MARKET ASSESSMENT 75 Be ale
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INITIAL MARKET ASSESSMENT 77 Compet
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INITIAL MARKET ASSESSMENT 79 discus
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MODULE 5: ESTIMATING INCOME, COST A
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ESTIMATING INCOME, COST AND PROFIT
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100 BUSINESS SKILLS Hussein Al Sead
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102 BUSINESS SKILLS Once entreprene
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104 BUSINESS SKILLS recurring expen
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106 BUSINESS SKILLS expenses of run
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108 BUSINESS SKILLS Session 3: Sour
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110 BUSINESS SKILLS Homework Estima
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MODULE 7: KEEPING RECORDS AND MANAG
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KEEPING RECORDS AND MANAGING FINANC
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126 BUSINESS SKILLS Zelimkhan Mesto
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128 BUSINESS SKILLS Module 8 presen
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130 BUSINESS SKILLS LIST OF REFEREN
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132 BUSINESS SKILLS Organization wi
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