new business module

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78 BUSINESS SKILLS Listen, answer the questions, and try to create a good discussion. In the end, thank the customers for their time. Customers may be in a hurry but still willing to answer a few brief questions. In that case, limit questions to the most necessary ones and keep the discussion as short as possible, then thank the customers for their time and let them go. Customers may be uncooperative and/or in a hurry. In that case, do not start asking questions. Thank the customers politely and let them go. Suppliers Suppliers will generally be interested in talking to future entrepreneurs, as the latter are potential customers for them. Entrepreneurs can therefore expect them to be fairly cooperative. As for the other groups, entrepreneurs need to be aware that the suppliers may be busy. Suppliers may react in different ways depending on the time they have at hand. If they do not have any time, ask them whether you should come back at a better time. Suppliers are likely to give information on their products and services, but do not expect them to provide details on their customers. Suppliers may answer general questions (“How many other entrepreneurs do you sell to?” and “Where are these entrepreneurs located?”). However, suppliers are unlikely to answer specific questions on individual customers. Although suppliers are a very interesting source of information, you should not keep them from attending to their <strong>business</strong> for too long. 3.2 Mock interviews To prepare for the interviews they will conduct, the participants are now asked to conduct some mock interviews. They are grouped in pairs and have to interview each other, taking different roles. When doing this, they should keep in mind the different aspects discussed during the previous plenary
INITIAL MARKET ASSESSMENT 79 discussion. Each of them should once play the role of the interviewer (entrepreneur) and once the role of the interviewee (i.e. competitor, customer, supplier). Participants should conduct the interviews as realistically as possible. Mock interviews allow the participants to test their interview skills. They are likely to choose unsuccessful approaches and make mistakes. After each interview they should quickly discuss it. They should note on a piece of paper the questions that worked particularly well, the questions that did not work at all, and any particular situations of interest that arose. This exercise gives them the possibility to learn from their mistakes and find better ways of approaching interviewees once they go out to assess the market. Homework Conduct an initial market assessment (Hand-outs 24, 25, 26, 27). Revise and update your SWOT analysis if required (Hand-out 20).
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BUSINESS SKILLS TRAINING COURSE FOR
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BUSINESS SKILLS TRAINING COURSE FOR
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4 BUSINESS SKILLS MODULE 5: ESTIMAT
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6 BUSINESS SKILLS It is important t
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8 BUSINESS SKILLS They make the cou
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Monluck Sidara/ICRC
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12 BUSINESS SKILLS Module 1 starts
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14 BUSINESS SKILLS (d) Trading busi
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16 BUSINESS SKILLS The main duty of
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18 BUSINESS SKILLS must be able to
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20 BUSINESS SKILLS Typically, small
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22 BUSINESS SKILLS 2.2 From busines
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24 BUSINESS SKILLS 2.3 Discussion o
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26 BUSINESS SKILLS Session 3: Plann
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Page 37 and 38: DEFINING AND ASSESSING A BUSINESS I
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Page 53 and 54: MARKETING PRODUCTS 51 • enquiring
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Page 57 and 58: MARKETING PRODUCTS 55 competitor’
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Page 61 and 62: MARKETING PRODUCTS 59 Entrepreneurs
Page 63 and 64: MARKETING PRODUCTS 61 Marketing mix
Page 65 and 66: MARKETING PRODUCTS 63 Promotion (1)
Page 67 and 68: MARKETING PRODUCTS 65 Homework Defi
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Page 102 and 103: 100 BUSINESS SKILLS Hussein Al Sead
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Page 110 and 111: 108 BUSINESS SKILLS Session 3: Sour
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Page 117 and 118: KEEPING RECORDS AND MANAGING FINANC
Page 128 and 129: 126 BUSINESS SKILLS Zelimkhan Mesto
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128 BUSINESS SKILLS Module 8 presen
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130 BUSINESS SKILLS LIST OF REFEREN
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132 BUSINESS SKILLS Organization wi
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