sportFACHHANDEL fashion_09_2016

the current fashion trends,’ says Roman
Stepek, CEO at Mountain Force. Not only
the latest ski fashion follows the trend,
outdoor apparel demonstrates as well that it
is suitable for the city and the daily life.
In the next winter, The North
Face uses the Thermoball
technology in the lifestyle
segment, too.
Less striking, rather suitable for everyday
use. Last winter, it was already obvious
that you have to wear earthy shades, plain
colours or pastels, if you want to be upto-date.
As well stone grey, mottled grey,
anthracite, dark green, warm purple or plain
black and white – winter sports fashion is
strongly inspired by the trendsetters of the
fashion scene. Suitable for day-to-day life,
this is what many athletes are demanding.
‘Second-layer and insulating layers are
experiencing a strong upsurge at present
– down styles and synthetic fibres and
increasingly hybrid styles. Between-season
apparel is currently in stronger demand
than classic 3-layer jackets. Eye-catching
colours and colour blocking designs are out
of fashion; the trend is towards unobtrusive
and timeless colours,’ says Benedikt
Tröster of Vaude. BlackYak presents more
subdued colours and classic cuts, too. The
specialised outdoor supplier from South
Korea launches for the first time a special
collection for the European market. Apart
from a line in black, the brand offers the
shades Golden Nugget, Chocolate and
Indian Teal. ‘On the one hand, the society
focuses increasingly on an athletic, healthy
and active lifestyle and, thus, it is only
logical that the world of skiing and the
14
sportFACHHANDEL
FASHION • 09/2016
Plain and technical – this is
the new BlackYak collection
for the European market.
daily life come in contact with each other
in winter. On the other hand, skiwear
offers technical features which are easily
combinable with fashion. The crossover
of skiwear and fashion will increase in
importance. The challenge will be to
find the right mix,’ sums up Julia Raths,
Marketing Powderhorn.
Clean with trendy details. For those who
attach great importance to fashion aspects,
the skiwear collections 2016/17 offers
models with embroidery, leather elements,
patches, Swarovski crystals, metal plates
and belts. The men’s collections, above all,
offer jackets in parka style, just as in the
fashion segment. In the women’s lines, eyecatchers
are asymmetric details and slim-fit
models with stretch content as well as down
styles in all variations. Primarily, the focus
lies on visual aspects which many producers
enhance with synthetic materials. Toni
Sailer achieves a trendy look with a padding
from so called Fiberballs and The North
Face replaces downs by an own technology,
Eider launches a new premium-skicollection
and thus, it meets the
increasing demand in the luxury segment.
Schöffel: Nice styles for the
outback, but as well for the
shopping tour in the city.
Exklusive & limited
- a pair of trousers of
the Toni Sailer Vision
collection.
too. Thermoball is a synthetic, ultra-light
insulation. It remains fluffy even when it is
wet and stores heat. In case of trousers, the
jet pants experience a comeback. Schöffel
developed a successful concept for outdoor
clothes, ZipIn!, and now the concept is
transferred to the skiwear segment. All
ZipIn! products can be combined, no matter
from which segment or collection they
come. The products are extremely versatile
and thus, their demand does not depend on
the weather. >>>
© Schöffel, Eider, BlackYak, Toni Sailer, The North Face