sportFACHHANDEL fashion_09_2016

© Brunotti
Mr. Kämper, why is there a NOS manager
at the company Brunotti? The job title isn’t
really in common practice. Nevertheless
it makes sense. It was also new for me as
I boarded Brunotti as marketing and NOS
manager three years ago. Back then we
already had a well running NOS program
with the bathing shorts Crunot and further
products. Many customers are already very
successfully using NOS programs in order
to increase their m? sales figures. In the
meantime NOS has become an important
and meaningful division of our ranget to
us, so much that we have taken up additional
themes like Basic-felt and ski trousers
this season, but have also taken up an
all-year-round Mix&Match program as NOS
product. Of course time-consuming stock
management is required with a large variety
of colours and a broad range of size categories.
Availability is the NOS’s linchpin.
The retailer furthermore expects attractive
sales and merchandising concepts. These
are some of my substantial tasks in order to
make the subject of NOS strong within the
company.
Do you expect increases in the NOS branch?
Absolutely! The retailers have a much more
difficult task in purchase planning than 5
years ago. The seasons are merging and it’s
becoming increasingly difficult to precisely
decide on the needs half a year in advance.
This is where the NOS-system’s strength
obviously lies. Retailers can almost entirely
pass the inventory responsibility to the
supplier and can react on short term, flexibly
and needs-based. Our task as supplier
is basically being able to cover the retailers’
needs 12 months a year. We currently
advise the retailers to plan with 70 percent
season wear, 20 percent NOS ware and 10
percent trading wares.
What are your expectations for the coming
buying season? I believe the retailers will
be more open to the NOS concept. It is
Felix Kämper, NOS- &
Marketingmanager Brunotti
possible that volumes are slightly shifted
and the classical pre-order will be a little
more defensive so there are also limits for
the NOS themes.
What exactly are the company Brunotti’s
NOS-program’s strengths? I believe we are
very responsive and close to the customer.
We have furthermore proven we are a reliable
NOS partner during the past seasons.
Our company is well attuned to these products’
inventory management and can meet
these demands in a way that is entrepreneurially
sound. We offer the retailer LUG
guarantees, such as exchange and retraction
options and, with a clear commitment to
each other , guarantee m?-revenues up to
5000 Euro/year, with our tried and tested
concepts.
Do you already have plans for further
products within the NOS-division? Presently
we have 10 products available within our
NOS-system and are working on further
candidates with all-year-round characteristics.
We are also currently developing
the possibilities for implementation with
appealing merchandising concepts. At the
ISPO we will be presenting our new SISsystem
and the newly developed shopfitting.
We optimistically look ahead and are
entering the coming buying season well
coordinately.
Many thanks for your time!
Text: Interview: Andreas Mayer
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sportFACHHANDEL
FASHION • 09/2016