sportFACHHANDEL fashion_09_2016

Eisbär celebrates its great
comeback with nice hats and an
own lifestyle fashion line.
have a great margin and, additionally, they
don’t require a great deal of space and
expert advice. Accessories, such as hats
and scarves, are very important for the
retailers – the icing on the cake. Crucial
for the sales of accessories is the product
presentation. As take-away articles, they
are supposed to be eye-catchers at the POS
and they should prompt the customers to
make additional purchase. Buff supports
its retailers with a large range of POS
materials – from racks to posters, stand-up
displays or presentation helps for free. The
Buff Mix & Match principle generates extra
additional business. Interesting sets of hats
and scarves in matching colours and designs
whet the appetite for Buff, ‘she finishes.
The traditional Austrian company Eisbär
is experiencing a great comeback. Right in
time for winter 16/17, the brand, famous
for its knitted styles, launches the lifestyle
line Easylife and presents the redesigned
sports line Eisbär Sport. The remake of
the Olympia Edition of 1976 comes in
retro-design and scores with new cuts and
premium fabrics. The result is a sporty
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sportFACHHANDEL
FASHION • 09/2016
collection of fashion and hats which is well
suited for the everyday life of active women
and men – for city and ski slope at the
same time. Benedikt Tröster, Vaude, says,
‘Yes, accessories are still a good additional
business. Our accessories have the colour
story of the season. Due to the overarching
colour concept for all lines, the outfits with
a harmonious colour picture are variably
combinable and easy to present at the POS.’
The Swiss outdoor label Sherpa attaches
great importance to accessories, too. ‘Caps
and wrist warmers as well as other handknitted
accessories are not just a revenue
contributor, but also an image factor for
the brand. The products hand-made by
Nepalese women are an important part of
the history that Sherpa Adventure Gear, as
young and authentic brand from Nepal, has
to tell. About 2.000 women work for Sherpa
Adventure Gear and thus, they are able
to make their contribution to the family
income. Our retail partners have a positive
image of accessories and focus, among
others, on the segment. They achieve
a good margin with them. Therefore,
they put a lot of effort in an interesting
presentation. In this respect, it is important
to display the topic independently and in
the necessary dimension. Only this way,
the retailer is able to make a statement
with accessories. A tiny space makes hardly
any sense. In order to radiate expertise, it
is important to offer a wide selection. The
presentation of the accessories together
with our special story is very well received
by retailers as well as consumers. In warm
winters, nobody buys a hat without reason.
However, combined with other accessories
and the Nepal story, the shops register
good sales, this is also due to the fact that
our hand-knitted products are popular
gifts. Sustainability is an important topic.
Where does the product come from? Where
Buff newly offers
nice caps and
bandanas for kids.