sportFACHHANDEL fashion_09_2016

Zimtstern, for example, combines the so-
best example of this is jackets that come
called “shredable streetwear” everyday look
in different lengths. From bomber jackets
with snow-wear performance. “Over the
to parkas, everything’s in style and on
past few seasons we have seen a big trend
the market. All jackets are fitted with the
developing that combines performance
features needed for snowboarding, but
and effortlessness. The materials are
can also be worn off piste. Snowgaiters are
becoming softer and designed to be even
removable and metallic-coloured zippers
more practical. The super sporty look has
stand out as a fashionable detail. Cross
become more important. We think that the
over is the big trend in general - Protest
first impression that the feel of a piece of
interprets this with denim style softshell
clothing should leave behind is the decisive
pants or all-over prints for girls. Freestyle
factor in whether you try it on or not.
jackets match blurred floral prints with
Therefore, we have perfected our existing
Japanese-style embroideries.
fabrics in terms of their feel, weight and
In the meantime, labels are basically on the
performance. Offering the best quality
same page when it comes to dipping into
product is our highest priority and quality
the paint box. Anyone who’s into bright
begins with the material“, says Marianne
colours will continue to get designs in red,
Schoch, Senior Designer at Zimtstern.
yellow, orange and blue; however, earthy
3M Thinsulate Platinum Faser is the
and natural tones, such as brown, grey or
buzzword for the new Brunotti range. Ski
green, tend to dominate this season. “At
Chiemsee offers both
functionality and style with their
new collection.
lifestyle, just like skateboarding. You’ll
also find this in the textile collections.
Lots of fashion details and colour themes
have been brought into snowboard fashion
over time. Some jackets are deliberately
designed so that they can also be worn
with jeans and still have good winter sport
jackets and pants offer an impermeability
and breathability of up to 20,000; the
material of some jackets and pants scores
extra points with their four way stretch
features. Fashion that is versatile and
shows off its best aspects in every situation
is also the motto at Chiemsee. “The
next generation is hybrid clothing! Clear
silhouettes, smart details, hidden features
and muted colours blend together
smoothly for a modern aesthetic –without
compromising comfort or even protection
against the elements. Sport and fashion
belong together“, says Franka Hoef-
Zimtstern this winter there’s a perfect mix
of super sporty, bright, flashy, as well as
very earthy, muted and markedly subtle
colours. We spend a lot of time each season
getting the most out of the colour concept
for the “mix and match” theme. This is also
an important point in winning over and
retaining our customer base by catering
to their individuality”, Marianne Schoch
continues.
Focus on ecology. More and more,
manufacturers are paying attention to
environmentally compatible materials
© Chiemsee, Protest, Brunotti, Picture Organic Clothing
features; despite this, there are also certain
Emden, Marketing & PR at Chiemsee. The
and processing technologies. Alongside
compromises that an active winter athlete
would definitely never accept”, says Felix
Kämper from Brunotti.
Style check: “You can do everything,
but you don’t have to” – the Zimtstern
slogan couldn’t say it better. The free ride
and backcountry trends are still holding
strong, so the manufacturer’s product range
continues to concentrate on materials that
are perfect for any snowboarder while
they’re out and about off piste. Anyone who
leaves the groomed trails will have to get
grips with park and pipe in particular. The
outfit and style should be suitable for these
purposes. Here, it’s the fabrics with the best
properties for movement in the cold and
snow that are highly practical and win out.
But that’s not all – the outfits are designed
to emphasise your sporting lifestyle in your
everyday life at the same time. This is how
Picture Organic Clothing have
committed themselves to
sustainable snow-wear since
their founding; they have stayed
true to their motto for the
coming winter.
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sportFACHHANDEL
FASHION • 09/2016