HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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Media Materials and Miscellaneous Forms...to assist in planning for media involvement in your <strong>Heart</strong>s N’ Parks program. Includes a prototype plan for launching the program to the media, timelines and checklists, tips on how to encourage the media to participate in the event, pitch letter to the media, story ideas, sample news advisory and press release, and consent waiver forms. cC-1
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NHLBI Obesity Education Initiative
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COMMUNITY MOBILIZATION GUIDE A proj
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❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅
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INTRODUCTION Hearts N’ Parks is a
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valuable insights to the program in
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R ISK F ACTORS F OR H EART D ISEASE
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R ISK F ACTORS F OR H EART D ISEASE
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P HYSICAL A CTIVITY T IPS As a Hear
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Fats, Oils, & Sweets Use Sparingly
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HOW TO USE THIS GUIDE This Communit
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T O H E A R T S N ’ P A R K S The
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? ? 1 What qualifications do I need
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■ Orienting staff to Hearts N’
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■ Current Participants. People cu
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24 Take a look at some excerpts as
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OUTLINE OF STAFF 1. Orientation to
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HEARTS N’ PARKS: 2ND P—PROGRAMS
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To give you an idea of the wealth o
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S IGNS OF S UCCESS Many of the Nort
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Some North Carolina communities cre
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Fitting Activity Into Your Schedule
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STAFF TRAINING/MEETING OUTLINES Peo
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? ? 1 We have a tight budget. How c
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46 Heart disease is the leading cau
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To influence people to sustain a he
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50 C ONSUMER F RIENDLY M ESSAGE The
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Remember to vary the message to rea
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54 Here’s a media strategy checkl
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✔ Prepare the tools you need to i
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58 Here’s a way to keep up with t
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60 SAMPLE: ARLINGTON, VIRGINIA’ S
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HEARTS N’ PARKS: 4TH P—PARTNERI
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S IGNS OF S UCCESS ( CONTINUED) ■
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❉ ❉ ❉ ❉ ❉ Name of Project
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? 1. Call to order (department head
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82 Tracking Sheet for Activities Nu
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Appendix A contains the Program Des
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86 Your department can take various
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OUTLINE OF STAFF TRAINING FOR Staff
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RECOMMENDATIONS FOR ADMINISTERING H
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HEARTS N’ PARKS: CELEBRATING AND
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Remember that the goal of Hearts N
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How to use the Performance Question
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6. People Served: (check all that a
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A-6
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A-8
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A-10 Consent Form for Parents Thank
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A-12
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A-14 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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Page 143 and 144: A-38 Adolescent
Page 145 and 146: A-40 Adolescent Check the correct b
Page 147 and 148: 7. Which food is better for your he
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Page 157 and 158: A-52 Adult ✔ Please tell us a lit
Page 159 and 160: 9. Please indicate whether you thin
Page 161 and 162: A-56 Adult
Page 163 and 164: 8. How likely are you to say each o
Page 165 and 166: 10. Fit Score In the past 7 days, h
Page 167 and 168: Actions to control high blood chole
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Page 171 and 172: B-4 Child
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Page 177 and 178: B-10 Child
Page 179 and 180: ✲ **Correct and positive answers
Page 181 and 182: ✲ 13. What Would You Do? (Eating/
Page 183 and 184: Adolescent Pre and Post Score Sheet
Page 185 and 186: ✲ ✲ **Correct and positive answ
Page 187 and 188: 7. On how many of the past 7 days d
Page 189 and 190: B-22 Adult
Page 191: ✲ ✲ Level of Physical Activity
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Page 197 and 198: C-6 1 week prior to the event • C
Page 199 and 200: C-8 1 to2 weeks prior to the event
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Page 203 and 204: Sample Pitch Letter for Media C-12
Page 205 and 206: Sample Media Advisory for Hearts N
Page 207 and 208: C-16 [IF POSSIBLE, ADD QUOTE OR DAT
Page 209 and 210: C-18 Sample Cover Letter to Parents
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Page 213 and 214: D-4 General and Heart Health Inform
Page 215 and 216: D-6 Nutrition and Weight Loss Type
Page 217 and 218: D-8 Gateways/Clearinghouses for Hea
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Page 223 and 224: Overweight and Obesity • Approxim
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Page 227 and 228: F-4 individuals with high levels. R
Page 229 and 230: F-6 low-fat or fat-free dairy produ
Page 231 and 232: Take the time to be physically acti
Page 234: High Blood High Blood Obesity & Phy
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Page 240 and 241: Eat Right FOODS HIGH IN SATURATED F
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Eat Right for a Healthy Heart Do yo
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Snacks Like These Are Okay! ☺ Fru
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Find The Foods! Look at the snacks
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Stay Young at Heart HERE ARE SOME M
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Dining Out—How to Choose GENERAL
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Foods In The Fast Lane When you eat
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Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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