HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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24 Take a look at some excerpts as presented in From Heart to Heart: A Bilingual Group Discussion Guide. How To Start a Group Discussion And Now for the Show! Follow This Outline: Welcome and Introduction ..........................................5 minutes Video Presentation ......................................................25 minutes Discussion Series With Questions and Answers ..............................................30 minutes Review ........................................................................10 minutes Evaluation ....................................................................15 minutes Screenings ..................................................................Optional H IGHLIGHTS FROM “FOR THE L OVE OF Y OUR H EART”VIDEOTAPE The video portrays the Gomez family as its members make changes in their eating and physical activity habits after the father, Pablo Gomez, suffers a heart attack. It is intended to show participants that making some changes in habits is possible. An off-camera narrator offers suggestions on adopting healthy lifestyles. Dr. Elmer Huerta appears on camera to explain other steps people can take to lower their risk of heart disease. Key Messages From “For the Love of Your Heart” More Latinos in the United States die of heart disease than from any other cause. Many Latinos believe that heart attacks happen suddenly because of bad news or strong emotions. The truth is that a heart attack is the result of disease that has developed over many years. The disease often starts in childhood or adolescence. Taking steps to prevent heart disease is important.
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔GETTING STARTED ____Put together a Hearts N’ Parks overview packet consisting of FAQs and other general information to share with potential supporters of the process. Review talking points for your conversations with them. ____Orient your organization’s decision-makers to Hearts N’ Parks. Secure their input and get their approval. ____Make a list of current partners who might be interested in Hearts N’ Parks. ____Brainstorm some partnering possibilities from less traditional organizations. ____Hold a Hearts N’ Parks orientation for staff. Recruit volunteers interested in working on the project. ____Set up a joint meeting for potential partners. Send out invitations, Hearts N’ Parks information sheets, and the agenda for the first meeting. MOVING FORWARD ____Meet with program staff to describe the various groups of participants and to identify specific targets. Be sure to discuss the 20/80 rule, at-risk groups, and casual participants. ____Hold a brainstorm meeting for staff to identify ways to move Hearts N’ Parks forward. ____Ask staff to select resources for Hearts N’ Parks efforts. ____Hold a potential partnering meeting (see 4th P for more specifics in this area). ____Tell staff about Tracking Sheet for Activities (page 82). KEEPING THE BEAT ____Notify the people in your department about current initiatives and activities of Hearts N’ Parks: ■ Give management a written report and verbal update on the project. ■ Make a report at a board or council meeting. ____Don’t forget to go back and check out your participant groups and ask yourself if you are targeting the following groups: ■ People in various stages of change. ■ At-risk groups. ■ The 80 percent not involved in heart-healthy behaviors. 25
Page 1 and 2: NHLBI Obesity Education Initiative
Page 3 and 4: COMMUNITY MOBILIZATION GUIDE A proj
Page 5 and 6: ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅
Page 7 and 8: INTRODUCTION Hearts N’ Parks is a
Page 9 and 10: valuable insights to the program in
Page 11 and 12: R ISK F ACTORS F OR H EART D ISEASE
Page 13 and 14: R ISK F ACTORS F OR H EART D ISEASE
Page 15 and 16: P HYSICAL A CTIVITY T IPS As a Hear
Page 17 and 18: Fats, Oils, & Sweets Use Sparingly
Page 19 and 20: HOW TO USE THIS GUIDE This Communit
Page 21 and 22: T O H E A R T S N ’ P A R K S The
Page 23: ? ? 1 What qualifications do I need
Page 26 and 27: ■ Orienting staff to Hearts N’
Page 28 and 29: ■ Current Participants. People cu
Page 32 and 33: OUTLINE OF STAFF 1. Orientation to
Page 35 and 36: HEARTS N’ PARKS: 2ND P—PROGRAMS
Page 37 and 38: To give you an idea of the wealth o
Page 39 and 40: S IGNS OF S UCCESS Many of the Nort
Page 41 and 42: Some North Carolina communities cre
Page 43 and 44: Fitting Activity Into Your Schedule
Page 45 and 46: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 47 and 48: STAFF TRAINING/MEETING OUTLINES Peo
Page 49: ? ? 1 We have a tight budget. How c
Page 52 and 53: 46 Heart disease is the leading cau
Page 54 and 55: To influence people to sustain a he
Page 56 and 57: 50 C ONSUMER F RIENDLY M ESSAGE The
Page 58 and 59: Remember to vary the message to rea
Page 60 and 61: 54 Here’s a media strategy checkl
Page 62 and 63: ✔ Prepare the tools you need to i
Page 64 and 65: 58 Here’s a way to keep up with t
Page 66 and 67: 60 SAMPLE: ARLINGTON, VIRGINIA’ S
Page 68 and 69: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 71 and 72: HEARTS N’ PARKS: 4TH P—PARTNERI
Page 73 and 74: S IGNS OF S UCCESS ( CONTINUED) ■
Page 75 and 76: ❉ ❉ ❉ ❉ ❉ ❉ 69 ❉ ❉
Page 77 and 78: ❉ ❉ ❉ ❉ ❉ 71 ❉ ❉ ❉
Page 79 and 80: ❉ ❉ ❉ ❉ ❉ ❉ 73 ❉ ❉
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❉ ❉ ❉ ❉ ❉ Name of Project
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✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
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? 1. Call to order (department head
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82 Tracking Sheet for Activities Nu
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Appendix A contains the Program Des
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86 Your department can take various
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✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
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OUTLINE OF STAFF TRAINING FOR Staff
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RECOMMENDATIONS FOR ADMINISTERING H
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HEARTS N’ PARKS: CELEBRATING AND
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Remember that the goal of Hearts N
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How to use the Performance Question
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6. People Served: (check all that a
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A-6
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A-8
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A-10 Consent Form for Parents Thank
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A-12
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A-14 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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A-36 Child
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A-38 Adolescent
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A-40 Adolescent Check the correct b
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7. Which food is better for your he
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11. For the following statements ab
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A-46 Adolescent
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A-48 Adolescent
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A-50 Adult
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A-52 Adult ✔ Please tell us a lit
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9. Please indicate whether you thin
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A-56 Adult
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8. How likely are you to say each o
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10. Fit Score In the past 7 days, h
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Actions to control high blood chole
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B-2
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B-4 Child
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✲ ✲ ✲ ✲ ✲ ✲ ✲ What wo
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✲ ✲ ✲ ✲ ✲ ✲ Children Pr
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B-10 Child
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✲ **Correct and positive answers
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✲ 13. What Would You Do? (Eating/
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Adolescent Pre and Post Score Sheet
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✲ ✲ **Correct and positive answ
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7. On how many of the past 7 days d
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B-22 Adult
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✲ ✲ Level of Physical Activity
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C-2
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C-4
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C-6 1 week prior to the event • C
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C-8 1 to2 weeks prior to the event
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C-10
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Sample Pitch Letter for Media C-12
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Sample Media Advisory for Hearts N
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C-16 [IF POSSIBLE, ADD QUOTE OR DAT
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C-18 Sample Cover Letter to Parents
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D-2
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D-4 General and Heart Health Inform
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D-6 Nutrition and Weight Loss Type
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D-8 Gateways/Clearinghouses for Hea
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D-10
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E-2
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Overweight and Obesity • Approxim
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F-2
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F-4 individuals with high levels. R
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F-6 low-fat or fat-free dairy produ
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Take the time to be physically acti
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High Blood High Blood Obesity & Phy
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❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉
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Eat Right FOODS HIGH IN SATURATED F
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Eat Right for a Healthy Heart Do yo
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Snacks Like These Are Okay! ☺ Fru
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Find The Foods! Look at the snacks
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Stay Young at Heart HERE ARE SOME M
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Dining Out—How to Choose GENERAL
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Foods In The Fast Lane When you eat
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Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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