HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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46 Heart disease is the leading cause of death in the United States. → → → → → → → Risk factors for heart disease are: High Blood Cholesterol High Blood Pressure Smoking Diabetes Being Overweight and Lack of Physical Activity. Fortunately, there are steps you can take to reduce your risk of heart disease. Two of those actions you can take involve increased leisure-time physical activity and heart-healthy eating. Your community is involved in a National program, Hearts N’ Parks, that addresses heart-healthy eating and physical activity. There are individuals or community groups who can play a part in the Hearts N’ Parks program and its success. People can learn more and become involved in physical activity and heart-healthy eating activities at your department. Types of activities and programs offered along with dates, times and locations. The table on page 47 shows each stage of change and the corresponding message goal and suggestions.
Stages of Change Message Goals and Suggestions Precontemplation To raise awareness of CVD. “Heart disease is the leading cause of death in the United States.” Contemplation To raise awareness of the important role of the individual in relation to the risk factors. “You can make a positive change.” Preparation To encourage involvement in heart-healthy behavior and encourage individuals to participate in your programs. “These programs are accessible, and activities are easy to start—no experience or skill required.” Action To tell individuals how to get started and help them stay involved. Introduce other activities and options for them as well as ways to break barriers, etc. Maintenance To focus on sustained, continued activity. “Keep up the good work.” Termination To offer continued access and availability. “We’re your partners in healthy lifestyles.” Another stage of change is quite common: relapse. For a variety of reasons, people with the best of intentions stop their involvement. It’s important that we don’t overlook this natural, human progression. Relapse To give options for restarting healthy habits and behavior. “Don’t let periodic lapses become a reason to give up.” MODIFYING THE MESSAGES Initially, the messages are intended to provide information and create awareness, but over time you want to influence people to move through the stages of change. Strategies for modifying the messages: Program Titles—Change the names of your programs. Rather than just listing the name of the program—Walking, Ethnic Cooking, etc.— consider adding some of the following phrases: ■ Getting Started...(Walking, Aerobics, etc.) ■ Time To Try...(Hiking, Biking, etc.) ■ How About...(Healthy Food Shopping, etc.). Program titles for those who have already adopted heart-healthy behavior might focus on words of encouragement: ■ Keeping at It (Walking, Aerobics, etc.) ■ Moving from Walking to Hiking ■ Now On to Healthy Cooking ■ Learning More About (Biking, Low-Fat Cooking, etc.). Program descriptions—These too can be modified. To reach people who are thinking about getting started, the description could address: ■ Assistance in overcoming reluctance to change behavior ■ Techniques for learning skills ■ Methods of making the behavior doable. Example “Have you thought about becoming more physically active? How about walking as a way to improve your health and well-being? Join us in an easy walking plan.” 47
Page 1 and 2: NHLBI Obesity Education Initiative
Page 3 and 4: COMMUNITY MOBILIZATION GUIDE A proj
Page 5 and 6: ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅
Page 7 and 8: INTRODUCTION Hearts N’ Parks is a
Page 9 and 10: valuable insights to the program in
Page 11 and 12: R ISK F ACTORS F OR H EART D ISEASE
Page 13 and 14: R ISK F ACTORS F OR H EART D ISEASE
Page 15 and 16: P HYSICAL A CTIVITY T IPS As a Hear
Page 17 and 18: Fats, Oils, & Sweets Use Sparingly
Page 19 and 20: HOW TO USE THIS GUIDE This Communit
Page 21 and 22: T O H E A R T S N ’ P A R K S The
Page 23: ? ? 1 What qualifications do I need
Page 26 and 27: ■ Orienting staff to Hearts N’
Page 28 and 29: ■ Current Participants. People cu
Page 30 and 31: 24 Take a look at some excerpts as
Page 32 and 33: OUTLINE OF STAFF 1. Orientation to
Page 35 and 36: HEARTS N’ PARKS: 2ND P—PROGRAMS
Page 37 and 38: To give you an idea of the wealth o
Page 39 and 40: S IGNS OF S UCCESS Many of the Nort
Page 41 and 42: Some North Carolina communities cre
Page 43 and 44: Fitting Activity Into Your Schedule
Page 45 and 46: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 47 and 48: STAFF TRAINING/MEETING OUTLINES Peo
Page 49: ? ? 1 We have a tight budget. How c
Page 54 and 55: To influence people to sustain a he
Page 56 and 57: 50 C ONSUMER F RIENDLY M ESSAGE The
Page 58 and 59: Remember to vary the message to rea
Page 60 and 61: 54 Here’s a media strategy checkl
Page 62 and 63: ✔ Prepare the tools you need to i
Page 64 and 65: 58 Here’s a way to keep up with t
Page 66 and 67: 60 SAMPLE: ARLINGTON, VIRGINIA’ S
Page 68 and 69: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 71 and 72: HEARTS N’ PARKS: 4TH P—PARTNERI
Page 73 and 74: S IGNS OF S UCCESS ( CONTINUED) ■
Page 75 and 76: ❉ ❉ ❉ ❉ ❉ ❉ 69 ❉ ❉
Page 77 and 78: ❉ ❉ ❉ ❉ ❉ 71 ❉ ❉ ❉
Page 79 and 80: ❉ ❉ ❉ ❉ ❉ ❉ 73 ❉ ❉
Page 81 and 82: ❉ ❉ ❉ ❉ ❉ Name of Project
Page 83 and 84: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 85: ? 1. Call to order (department head
Page 88 and 89: 82 Tracking Sheet for Activities Nu
Page 90 and 91: Appendix A contains the Program Des
Page 92 and 93: 86 Your department can take various
Page 94 and 95: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 96 and 97: OUTLINE OF STAFF TRAINING FOR Staff
Page 98 and 99: RECOMMENDATIONS FOR ADMINISTERING H
Page 101 and 102: HEARTS N’ PARKS: CELEBRATING AND
Page 103:
Remember that the goal of Hearts N
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How to use the Performance Question
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6. People Served: (check all that a
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A-6
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A-8
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A-10 Consent Form for Parents Thank
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A-12
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A-14 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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A-36 Child
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A-38 Adolescent
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A-40 Adolescent Check the correct b
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7. Which food is better for your he
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11. For the following statements ab
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A-46 Adolescent
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A-48 Adolescent
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A-50 Adult
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A-52 Adult ✔ Please tell us a lit
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9. Please indicate whether you thin
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A-56 Adult
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8. How likely are you to say each o
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10. Fit Score In the past 7 days, h
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Actions to control high blood chole
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B-2
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B-4 Child
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✲ ✲ ✲ ✲ ✲ ✲ ✲ What wo
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✲ ✲ ✲ ✲ ✲ ✲ Children Pr
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B-10 Child
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✲ **Correct and positive answers
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✲ 13. What Would You Do? (Eating/
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Adolescent Pre and Post Score Sheet
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✲ ✲ **Correct and positive answ
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7. On how many of the past 7 days d
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B-22 Adult
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✲ ✲ Level of Physical Activity
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C-2
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C-4
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C-6 1 week prior to the event • C
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C-8 1 to2 weeks prior to the event
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C-10
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Sample Pitch Letter for Media C-12
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Sample Media Advisory for Hearts N
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C-16 [IF POSSIBLE, ADD QUOTE OR DAT
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C-18 Sample Cover Letter to Parents
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D-2
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D-4 General and Heart Health Inform
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D-6 Nutrition and Weight Loss Type
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D-8 Gateways/Clearinghouses for Hea
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D-10
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E-2
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Overweight and Obesity • Approxim
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F-2
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F-4 individuals with high levels. R
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F-6 low-fat or fat-free dairy produ
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Take the time to be physically acti
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High Blood High Blood Obesity & Phy
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❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉
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Eat Right FOODS HIGH IN SATURATED F
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Eat Right for a Healthy Heart Do yo
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Snacks Like These Are Okay! ☺ Fru
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Find The Foods! Look at the snacks
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Stay Young at Heart HERE ARE SOME M
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Dining Out—How to Choose GENERAL
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Foods In The Fast Lane When you eat
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Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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