HeartsNParks Community Mobilization Guide - National Heart, Lung ...

✔ Prepare the tools you need to inform the
media effectively. These include news
releases, fact sheets, brochures, or other
background information. If you’re planning
an event, you might also need a media advisory
(a “save the date” announcement), as
well as a press kit with the above-mentioned
tools plus an agenda, short bios of speakers,
and copies of their speeches. Don’t forget to
include the five “W”s—what, when, where,
who, and why—in the new release. Also,
you’ll need to identify the people in your
56
Consider the following questions and suggestions when forming your media strategy:
1. What are the best ways to reach your target audiences?
2. What newspapers do they read? What radio stations do they listen to?
3. Check the list of media contacts used by your agency, as well as any related agencies,
partners, etc., to determine if you are missing any media outlets.
4. If you are holding a special event, don’t forget to notify calendar editors, including those on
community Web sites.
5. How will you distribute your materials—by fax, by mail, by e-mail?
6. Make sure your list includes all the information you need to reach your targeted media.
7. Whenever possible, note media deadlines for submitting information.
Materials for working with the media are found
in this chapter and in the appendix
At the end of the chapter:
Proclamation by community officials—
Arlington’s promotional flyer
In the appendix:
Sample Pitch Letter for Media (appendix C)
Story Ideas and Media Tips (appendix C)
department or agency who are best able to
serve as media contact or spokesperson.
✔ Construct a timetable of outreach events
and activities. See sample Checklist and
Timeline for Special Events and Prototype
Plan for Launching Your Program in
appendix C.
✔ Decide how you will measure the success of
your outreach efforts. How many people
participated in your program or event? How
many newspapers, TV stations, etc., reported
on your program as a result of your outreach?
Encouraging Media to Cover Your Event
(appendix C)
Sample Media Advisory for Hearts N’ Parks
Launch at Local Site (appendix C)
Sample News Release (appendix C)
Background sheet—Hearts N’ Parks (appendix F)
Background sheet—Get Moving for a Healthy
Heart (appendix F)
Background sheet—Eat Right for a Healthy
Heart (appendix F)