HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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T A B L E O F C O N T E N T S i Hearts N’ Parks—Community Mobilization Guide Introduction ..........................................1 The Partnership ......................................................................................................................................1 The Beginning of Hearts N’ Parks ..........................................................................................................2 Hearts N’ Parks Is Special ......................................................................................................................3 The Bad News: Cardiovascular Disease ................................................................................................4 Why Heart-Healthy Behavior? ..........................................................................................................4 The Good News: Physical Activity and Healthy Eating............................................................................8 Physical Activity ................................................................................................................................8 Heart-Healthy Eating ........................................................................................................................9 How to Use This Guide..........................................................................................................................13 How To Sign Up for Hearts N’ Parks......................................................................................................14 Frequently Asked Questions..................................................................................................................17 Hearts N’ Parks: 1st P—People ......................................................................................................19 Support Systems for Hearts N’ Parks....................................................................................................19 Department Staff....................................................................................................................................19 Other Sources of Support......................................................................................................................20 Participants as Target Groups................................................................................................................20 Definition of Target Groups on Basis of Participation and Relationship ........................................................21 Stages of Change for Heart-Healthy Behavior ......................................................................................22 Stage(s) of Change................................................................................................................................22 At-Risk Groups ......................................................................................................................................22 Countdown Checklist: 1st P—People ....................................................................................................25 Outline of Staff Training & Meetings......................................................................................................26 Frequently Asked Questions..................................................................................................................27 Hearts N’ Parks: 2nd P—Programs and Practices..................................................................29 Program Varieties ..................................................................................................................................29 Strategies and Techniques ....................................................................................................................30 Information and Knowledge Infusion ..............................................................................................30 Raising the Potential ......................................................................................................................32 Hands-On Activity ..........................................................................................................................32 ❅ ❅ ❅
❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ Adapt Traditional Activities ..............................................................................................................32 Program Progression ............................................................................................................................32 Offer Opportunities ........................................................................................................................34 Breaking Barriers ............................................................................................................................34 Lifestyle Behavior Support..............................................................................................................35 From Programs to Practices ..................................................................................................................36 Countdown Checklist: 2nd P—Programs ..............................................................................................39 Staff Training/Meeting Outlines ..............................................................................................................40 Hearts N’ Parks Program Worksheet ....................................................................................................42 Frequently Asked Questions..................................................................................................................43 Hearts N’ Parks: 3rd P—Public Visibility ....................................................................................45 Who Needs To Know? ..........................................................................................................................45 Writing Hearts N’ Parks Messages ........................................................................................................45 Modifying the Messages ........................................................................................................................47 Moving the Messages............................................................................................................................48 Internal Opportunities ............................................................................................................................51 Extending Your Reach............................................................................................................................51 Holding Special Events..........................................................................................................................52 Working With the Media ........................................................................................................................53 Media Contact Is Ongoing ....................................................................................................................58 News Releases ......................................................................................................................................59 Countdown Checklist: 3rd P—Public Visibility ......................................................................................62 Frequently Asked Questions..................................................................................................................63 Hearts N’ Parks: 4th P—Partnering ..............................................................................................65 The Partnership Advantage ..................................................................................................................65 Partnership Possibilities ........................................................................................................................65 Getting Started ......................................................................................................................................67 Types of Partnering Opportunities ........................................................................................................67 Moving Forward ....................................................................................................................................68 Program/Service Assessment ........................................................................................................68 ii
Page 1 and 2: NHLBI Obesity Education Initiative
Page 3: COMMUNITY MOBILIZATION GUIDE A proj
Page 7 and 8: INTRODUCTION Hearts N’ Parks is a
Page 9 and 10: valuable insights to the program in
Page 11 and 12: R ISK F ACTORS F OR H EART D ISEASE
Page 13 and 14: R ISK F ACTORS F OR H EART D ISEASE
Page 15 and 16: P HYSICAL A CTIVITY T IPS As a Hear
Page 17 and 18: Fats, Oils, & Sweets Use Sparingly
Page 19 and 20: HOW TO USE THIS GUIDE This Communit
Page 21 and 22: T O H E A R T S N ’ P A R K S The
Page 23: ? ? 1 What qualifications do I need
Page 26 and 27: ■ Orienting staff to Hearts N’
Page 28 and 29: ■ Current Participants. People cu
Page 30 and 31: 24 Take a look at some excerpts as
Page 32 and 33: OUTLINE OF STAFF 1. Orientation to
Page 35 and 36: HEARTS N’ PARKS: 2ND P—PROGRAMS
Page 37 and 38: To give you an idea of the wealth o
Page 39 and 40: S IGNS OF S UCCESS Many of the Nort
Page 41 and 42: Some North Carolina communities cre
Page 43 and 44: Fitting Activity Into Your Schedule
Page 45 and 46: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 47 and 48: STAFF TRAINING/MEETING OUTLINES Peo
Page 49: ? ? 1 We have a tight budget. How c
Page 52 and 53: 46 Heart disease is the leading cau
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To influence people to sustain a he
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50 C ONSUMER F RIENDLY M ESSAGE The
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Remember to vary the message to rea
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54 Here’s a media strategy checkl
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✔ Prepare the tools you need to i
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58 Here’s a way to keep up with t
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60 SAMPLE: ARLINGTON, VIRGINIA’ S
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✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
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HEARTS N’ PARKS: 4TH P—PARTNERI
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S IGNS OF S UCCESS ( CONTINUED) ■
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❉ ❉ ❉ ❉ ❉ ❉ 69 ❉ ❉
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❉ ❉ ❉ ❉ ❉ 71 ❉ ❉ ❉
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❉ ❉ ❉ ❉ ❉ ❉ 73 ❉ ❉
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❉ ❉ ❉ ❉ ❉ Name of Project
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✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
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? 1. Call to order (department head
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82 Tracking Sheet for Activities Nu
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Appendix A contains the Program Des
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86 Your department can take various
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✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
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OUTLINE OF STAFF TRAINING FOR Staff
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RECOMMENDATIONS FOR ADMINISTERING H
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HEARTS N’ PARKS: CELEBRATING AND
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Remember that the goal of Hearts N
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How to use the Performance Question
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6. People Served: (check all that a
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A-6
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A-8
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A-10 Consent Form for Parents Thank
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A-12
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A-14 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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A-36 Child
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A-38 Adolescent
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A-40 Adolescent Check the correct b
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7. Which food is better for your he
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11. For the following statements ab
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A-46 Adolescent
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A-48 Adolescent
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A-50 Adult
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A-52 Adult ✔ Please tell us a lit
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9. Please indicate whether you thin
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A-56 Adult
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8. How likely are you to say each o
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10. Fit Score In the past 7 days, h
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Actions to control high blood chole
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B-2
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B-4 Child
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✲ ✲ ✲ ✲ ✲ ✲ ✲ What wo
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✲ ✲ ✲ ✲ ✲ ✲ Children Pr
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B-10 Child
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✲ **Correct and positive answers
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✲ 13. What Would You Do? (Eating/
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Adolescent Pre and Post Score Sheet
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✲ ✲ **Correct and positive answ
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7. On how many of the past 7 days d
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B-22 Adult
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✲ ✲ Level of Physical Activity
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C-2
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C-4
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C-6 1 week prior to the event • C
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C-8 1 to2 weeks prior to the event
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C-10
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Sample Pitch Letter for Media C-12
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Sample Media Advisory for Hearts N
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C-16 [IF POSSIBLE, ADD QUOTE OR DAT
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C-18 Sample Cover Letter to Parents
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D-2
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D-4 General and Heart Health Inform
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D-6 Nutrition and Weight Loss Type
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D-8 Gateways/Clearinghouses for Hea
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D-10
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E-2
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Overweight and Obesity • Approxim
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F-2
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F-4 individuals with high levels. R
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F-6 low-fat or fat-free dairy produ
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Take the time to be physically acti
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High Blood High Blood Obesity & Phy
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❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉
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Eat Right FOODS HIGH IN SATURATED F
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Eat Right for a Healthy Heart Do yo
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Snacks Like These Are Okay! ☺ Fru
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Find The Foods! Look at the snacks
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Stay Young at Heart HERE ARE SOME M
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Dining Out—How to Choose GENERAL
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Foods In The Fast Lane When you eat
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Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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