HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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50 C ONSUMER F RIENDLY M ESSAGE The message below is in the Surgeon General’s report on physical activity. It attempts to make people aware that even a small amount of time spent in physical activity is worth the effort. It also reminds people that moderate physical activity can be enjoyable. Consider using this language for a display item targeting current, casual, and potential participants in your program. Life is short. So is 30 minutes. 30 minutes of “moderate” physical activity a day. A brisk walk. A romp with the kids. A dance break. Hard to believe that so much fun can dramatically reduce your risk of serious disease and early death. Even if it’s done 10 minutes at a time. And considering that it decreases stress and increases your energy, you may not only live longer, you’ll probably enjoy it more. Physical Activity. A little goes a long way. Source: Physical Activity and Health: A Report of the Surgeon General;DHHS 1996. Exercise boosts our immune system, releases endorphins and serotonin which all help elevate our feeling of well-being and energy level. Neenah Parks & Recreation from Setting the Course Grant Park—Sign Board from Setting the Course Bene-E-Fit Bear, Mascot Incline Village, Nevada Parks and Recreation Department, from Setting the Course
Move Your Body! The NHLBI Web site is a good source of information. You can use this excerpt from the site as a model for turning information into heart-healthy activity. (The information included here is not presented in its entirety. You can find it at the NHLBI Web site as part of a set of booklets for Improving the Cardiovascular Health of African Americans.) Change your habits by adding activity to your daily routine. Any movement burns calories. The more you move, the better. Try some of these simple activities to get you started today. Perk up: Get up 15 minutes earlier in the morning and stretch. Jog in place. Ride your stationary bike while watching TV. Work out along with an exercise video. INTERNAL OPPORTUNITIES Use the resources in this guide to reinforce the <strong>Heart</strong>s N’ Parks message inside your agency. Try to have the message incorporated into departmental vehicles, such as: ■ Flyers, brochures, bulletin boards, sign boards, newsletters, etc. ■ Printed forms, such as fax cover sheets, meeting agendas, and registration forms. ■ High-tech messages—voice mail, recorded updates, e-mail messages. ■ Personal contact—continue to meet face to face with decision-makers, partners, and staff involved in the project. EXTENDING YOUR REACH Hundreds of people enroll in your programs— hundreds more pass by your parks and Do a quick workout: Use the stairs instead of the elevator. Walk to the bus or train stop. Walk to each end of the mall when you go shopping. Park your car a few blocks away from your destination and walk. Have fun: Play your favorite dance music. Do the old steps you love—add some new moves. Jump rope or play tag with your kids or grandkids. Use handheld arm weights during a phone conversation with a friend. Source: Energize Yourself! Stay Physically Active, NHLBI, and NIH Office of Research on Minority Health facilities. Extend your reach by placing messages in places where they can be seen, such as: ■ Posters and information near rest rooms and refreshment facilities. ■ Fact and tip sheets in high traffic locations. ■ Brochures at special events and community occasions. ■ <strong>Heart</strong>s N’ Parks video as part of a display or part of a talk to a local civic or service club. (See “Holding Special Events” for more information.) ■ In the mail, accompanying local utility bills, paychecks, and brochures and the newsletters of other human services agencies. 51
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NHLBI Obesity Education Initiative
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COMMUNITY MOBILIZATION GUIDE A proj
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Page 7 and 8: INTRODUCTION Hearts N’ Parks is a
Page 9 and 10: valuable insights to the program in
Page 11 and 12: R ISK F ACTORS F OR H EART D ISEASE
Page 13 and 14: R ISK F ACTORS F OR H EART D ISEASE
Page 15 and 16: P HYSICAL A CTIVITY T IPS As a Hear
Page 17 and 18: Fats, Oils, & Sweets Use Sparingly
Page 19 and 20: HOW TO USE THIS GUIDE This Communit
Page 21 and 22: T O H E A R T S N ’ P A R K S The
Page 23: ? ? 1 What qualifications do I need
Page 26 and 27: ■ Orienting staff to Hearts N’
Page 28 and 29: ■ Current Participants. People cu
Page 30 and 31: 24 Take a look at some excerpts as
Page 32 and 33: OUTLINE OF STAFF 1. Orientation to
Page 35 and 36: HEARTS N’ PARKS: 2ND P—PROGRAMS
Page 37 and 38: To give you an idea of the wealth o
Page 39 and 40: S IGNS OF S UCCESS Many of the Nort
Page 41 and 42: Some North Carolina communities cre
Page 43 and 44: Fitting Activity Into Your Schedule
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Page 47 and 48: STAFF TRAINING/MEETING OUTLINES Peo
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Page 54 and 55: To influence people to sustain a he
Page 58 and 59: Remember to vary the message to rea
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Page 62 and 63: ✔ Prepare the tools you need to i
Page 64 and 65: 58 Here’s a way to keep up with t
Page 66 and 67: 60 SAMPLE: ARLINGTON, VIRGINIA’ S
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Page 71 and 72: HEARTS N’ PARKS: 4TH P—PARTNERI
Page 73 and 74: S IGNS OF S UCCESS ( CONTINUED) ■
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Page 81 and 82: ❉ ❉ ❉ ❉ ❉ Name of Project
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Page 85: ? 1. Call to order (department head
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Page 90 and 91: Appendix A contains the Program Des
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Page 96 and 97: OUTLINE OF STAFF TRAINING FOR Staff
Page 98 and 99: RECOMMENDATIONS FOR ADMINISTERING H
Page 101 and 102: HEARTS N’ PARKS: CELEBRATING AND
Page 103: Remember that the goal of Hearts N
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How to use the Performance Question
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6. People Served: (check all that a
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A-6
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A-8
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A-10 Consent Form for Parents Thank
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A-12
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A-14 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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A-36 Child
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A-38 Adolescent
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A-40 Adolescent Check the correct b
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7. Which food is better for your he
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11. For the following statements ab
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A-46 Adolescent
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A-48 Adolescent
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A-50 Adult
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A-52 Adult ✔ Please tell us a lit
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9. Please indicate whether you thin
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A-56 Adult
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8. How likely are you to say each o
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10. Fit Score In the past 7 days, h
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Actions to control high blood chole
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B-2
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B-4 Child
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✲ ✲ ✲ ✲ ✲ ✲ ✲ What wo
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✲ ✲ ✲ ✲ ✲ ✲ Children Pr
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B-10 Child
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✲ **Correct and positive answers
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✲ 13. What Would You Do? (Eating/
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Adolescent Pre and Post Score Sheet
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✲ ✲ **Correct and positive answ
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7. On how many of the past 7 days d
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B-22 Adult
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✲ ✲ Level of Physical Activity
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C-2
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C-4
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C-6 1 week prior to the event • C
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C-8 1 to2 weeks prior to the event
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C-10
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Sample Pitch Letter for Media C-12
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Sample Media Advisory for Hearts N
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C-16 [IF POSSIBLE, ADD QUOTE OR DAT
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C-18 Sample Cover Letter to Parents
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D-2
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D-4 General and Heart Health Inform
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D-6 Nutrition and Weight Loss Type
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D-8 Gateways/Clearinghouses for Hea
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D-10
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E-2
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Overweight and Obesity • Approxim
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F-2
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F-4 individuals with high levels. R
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F-6 low-fat or fat-free dairy produ
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Take the time to be physically acti
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High Blood High Blood Obesity & Phy
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Eat Right FOODS HIGH IN SATURATED F
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Eat Right for a Healthy Heart Do yo
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Snacks Like These Are Okay! ☺ Fru
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Find The Foods! Look at the snacks
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Stay Young at Heart HERE ARE SOME M
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Dining Out—How to Choose GENERAL
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Foods In The Fast Lane When you eat
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Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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