HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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Collaboration: Usually a combination of some or all of the above. The partners share information, communicate between themselves, coordinate programs and efforts, and share resources and responsibility for addressing the common purpose that brought them together. Now is a good time to decide who your partners in Hearts N’ Parks may be and to determine what types of partnering alternatives you will jointly pursue. MOVING FORWARD A twofold approach to making the most of existing resources includes a Program/Service Assessment and an Outcomes/Opportunity Action Framework. Program/Service Assessment Before your agency and your partners decide to create new programs, you need to look at those currently being offered. Conduct a quick assessment of heart-healthy related offerings or programs that could incorporate such activities. Determine whether all aspects of heart-healthy behavior are being addressed and that all members of the community have access to such 68 There are steps and suggestions for creating and working with partners as follows: ■ Involve representatives of partnering organizations as early as possible in the planning process. ■ Provide them with the Hearts N’ Parks mission, strategies, and materials in a readily usable format. ■ Give partners advance notice so they can rework their program schedules around the new initiatives. ■ Determine what types of resources or assistance they might need; aside from just money, consider training, information, or other forms of assistance. ■ Provide them with contacts and linkages to the NHLBI and the NRPA so they realize the potential value of Hearts N’ Parks for their organizations. ■ Keep initial efforts manageable; don’t take on too much too soon. ■ Create a way to gently remind people of their responsibilities. ■ Develop a feedback mechanism so activities can stay on track and adjustments can be made quickly. programs. You should look at your programs to find out if they have the following characteristics: ■ All age groups ■ Provide for men, women, and children ■ Are offered at various locations ■ Are offered at different days and times ■ Are affordable ■ Provide ease of access to all ■ Take account of the need for personal safety. The following checklist, Program/Service Assessment of Basic Elements and Offerings, can be completed by your agency and your partners. It will give you an initial picture of what is happening or not happening in terms of hearthealthy behavior in your community. It will also serve as a good starting point for the next phase, when you identify desirable outcomes. Remember that elements such as affordability, ease of access, and perceived comfort and safety levels need to be discussed. They cannot be addressed easily through a checklist.
❉ ❉ ❉ ❉ ❉ ❉ 69 ❉ ❉ ❉ ❉ ❉ ❉ ❉ Step 1: Current Programs and Services Offered (number programs for easy reference below) 1. 6. 11. 2. 7. 12. 3. 8. 13. 4. 9. 14. 5. 10. 15. Step 2: Review Programs on the basis of which target groups and community locations are addressed by the programs listed in Step 1. Be sure to classify the programs according to whether they focus on providing a heart-healthy activity or only have some elements related to heart-healthy behavior. This chart allows you to see what elements you are including or missing. Some programs may be entered in more than one category. Place an asterisk (*) by program name to indicate occasional programs. Program Name Focus Elements of or Number Physical Heart-Healthy Physical Heart-Healthy __________________ Children: Male Female Activity Eating Activity Eating Teens: Male Female Adults: Male Female Seniors: Male Female At-Risk Groups (specify) __________________ __________________ Non-Participants (specify) __________________ __________________ Location (specify areas or neighborhoods) __________________ __________________ ❉ 69 ❉ ❉ ❉ ❉ ❉ ❉ ❉
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NHLBI Obesity Education Initiative
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COMMUNITY MOBILIZATION GUIDE A proj
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❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅
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INTRODUCTION Hearts N’ Parks is a
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valuable insights to the program in
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R ISK F ACTORS F OR H EART D ISEASE
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R ISK F ACTORS F OR H EART D ISEASE
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P HYSICAL A CTIVITY T IPS As a Hear
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Fats, Oils, & Sweets Use Sparingly
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HOW TO USE THIS GUIDE This Communit
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T O H E A R T S N ’ P A R K S The
Page 23: ? ? 1 What qualifications do I need
Page 26 and 27: ■ Orienting staff to Hearts N’
Page 28 and 29: ■ Current Participants. People cu
Page 30 and 31: 24 Take a look at some excerpts as
Page 32 and 33: OUTLINE OF STAFF 1. Orientation to
Page 35 and 36: HEARTS N’ PARKS: 2ND P—PROGRAMS
Page 37 and 38: To give you an idea of the wealth o
Page 39 and 40: S IGNS OF S UCCESS Many of the Nort
Page 41 and 42: Some North Carolina communities cre
Page 43 and 44: Fitting Activity Into Your Schedule
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Page 47 and 48: STAFF TRAINING/MEETING OUTLINES Peo
Page 49: ? ? 1 We have a tight budget. How c
Page 52 and 53: 46 Heart disease is the leading cau
Page 54 and 55: To influence people to sustain a he
Page 56 and 57: 50 C ONSUMER F RIENDLY M ESSAGE The
Page 58 and 59: Remember to vary the message to rea
Page 60 and 61: 54 Here’s a media strategy checkl
Page 62 and 63: ✔ Prepare the tools you need to i
Page 64 and 65: 58 Here’s a way to keep up with t
Page 66 and 67: 60 SAMPLE: ARLINGTON, VIRGINIA’ S
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Page 71 and 72: HEARTS N’ PARKS: 4TH P—PARTNERI
Page 73: S IGNS OF S UCCESS ( CONTINUED) ■
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Page 81 and 82: ❉ ❉ ❉ ❉ ❉ Name of Project
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Page 85: ? 1. Call to order (department head
Page 88 and 89: 82 Tracking Sheet for Activities Nu
Page 90 and 91: Appendix A contains the Program Des
Page 92 and 93: 86 Your department can take various
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Page 96 and 97: OUTLINE OF STAFF TRAINING FOR Staff
Page 98 and 99: RECOMMENDATIONS FOR ADMINISTERING H
Page 101 and 102: HEARTS N’ PARKS: CELEBRATING AND
Page 103: Remember that the goal of Hearts N
Page 107 and 108: How to use the Performance Question
Page 109 and 110: 6. People Served: (check all that a
Page 111 and 112: A-6
Page 113 and 114: A-8
Page 115 and 116: A-10 Consent Form for Parents Thank
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Page 119 and 120: A-14 Child Check the correct box! 1
Page 121 and 122: 4. Cold Cereal Eggs and Bacon 5. Re
Page 123 and 124: 4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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A-36 Child
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A-38 Adolescent
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A-40 Adolescent Check the correct b
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7. Which food is better for your he
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11. For the following statements ab
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A-46 Adolescent
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A-48 Adolescent
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A-50 Adult
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A-52 Adult ✔ Please tell us a lit
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9. Please indicate whether you thin
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A-56 Adult
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8. How likely are you to say each o
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10. Fit Score In the past 7 days, h
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Actions to control high blood chole
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B-2
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B-4 Child
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✲ ✲ ✲ ✲ ✲ ✲ ✲ What wo
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✲ ✲ ✲ ✲ ✲ ✲ Children Pr
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B-10 Child
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✲ **Correct and positive answers
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✲ 13. What Would You Do? (Eating/
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Adolescent Pre and Post Score Sheet
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✲ ✲ **Correct and positive answ
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7. On how many of the past 7 days d
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B-22 Adult
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✲ ✲ Level of Physical Activity
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C-2
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C-4
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C-6 1 week prior to the event • C
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C-8 1 to2 weeks prior to the event
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C-10
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Sample Pitch Letter for Media C-12
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Sample Media Advisory for Hearts N
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C-16 [IF POSSIBLE, ADD QUOTE OR DAT
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C-18 Sample Cover Letter to Parents
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D-2
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D-4 General and Heart Health Inform
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D-6 Nutrition and Weight Loss Type
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D-8 Gateways/Clearinghouses for Hea
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D-10
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E-2
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Overweight and Obesity • Approxim
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F-2
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F-4 individuals with high levels. R
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F-6 low-fat or fat-free dairy produ
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Take the time to be physically acti
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High Blood High Blood Obesity & Phy
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Eat Right FOODS HIGH IN SATURATED F
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Eat Right for a Healthy Heart Do yo
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Snacks Like These Are Okay! ☺ Fru
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Find The Foods! Look at the snacks
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Stay Young at Heart HERE ARE SOME M
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Dining Out—How to Choose GENERAL
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Foods In The Fast Lane When you eat
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Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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