HeartsNParks Community Mobilization Guide - National Heart, Lung ...

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Sample News Release FOR [IMMEDIATE] RELEASE Contact: [ORGANIZATION NAME] [DATE] [PHONE NUMBER] [NAME OF ORGANIZATION/AGENCY] Launches Hearts N’ Parks [COMMUNITY] Becomes First in Area to Participate in Innovative and Nationwide Obesity and Heart Disease Prevention Effort [CITY, STATE]-The [NAME OF ORGANIZATION OR AGENCY] launched Hearts N’ Parks at a special event in [CITY, STATE] on [DATE]. A national, community-based program developed by the National Heart, Lung, and Blood Institute of the National Institutes of Health and by the National Recreation and Park Association, Hearts N’ Parks is an innovative initiative that aims to reduce the growing trend of obesity and the risk of coronary heart disease in the United States. The event began with a news conference featuring [NAME AND TITLES OF SPEAKERS, LISTING MOST PRESTIGIOUS FIRST]. [ADD OTHER DETAILS ABOUT THE EVENT, INCLUDING PARTNERING/CO- SPONSORING ORGANIZATIONS, OTHER PARTICIPATING ORGANIZATIONS, etc.] Heart disease is the leading killer among all Americans. Through Hearts N’ Parks, science-based information about lifestyle choices that can reduce one’s risk of heart disease and skills for incorporating heart-healthy behaviors into one’s life—such as engaging in regular physical activity, following a heart-healthy eating plan, and maintaining a healthy weight—are taught as part of regular activities offered by park and recreation departments and other community-based agencies. Maintaining a healthy weight is stressed because overweight and obese individuals are at increased risk of heart disease, stroke, diabetes, cancer, and other serious conditions. Hearts N’ Parks provides tools for measuring the impact of these activities, which are intended for people of all ages. “This is a very important and exciting public health effort and NAME OF PARK/REC CENTER is proud to be a part of it,” said NAME AND TITLE OF CENTER DIRECTOR OR OTHER LOCAL AUTHORITY. “Heart disease and obesity are major health problems, and we are pleased to play a role in helping members of our community learn how to prevent and control these and related conditions.” C-15
C-16 [IF POSSIBLE, ADD QUOTE OR DATA THAT ADDRESSES THE SIGNIFICANCE OF THE ABOVE ISSUES TO THE LOCAL COMMUNITY.] The [NAME OF ORGANIZATION OR AGENCY] Hearts N’ Parks program will include [PROVIDE HIGHLIGHTS OF HEARTS N’ PARKS RELATED ACTIVITIES]. “We feel confident that the residents of AREA will learn a lot while having a great time in our facility,” added NAME. Hearts N’ Parks was launched nationally in July 2000 at a special event featuring U.S. Surgeon General David Satcher, M.D., Ph.D., and hosted by the Arlington County (Virginia) Department of Parks, Recreation, and Community Resources. The initiative was first piloted in 1999 by more than 2,000 participants in 33 North Carolina sites. An evaluation of the North Carolina pilot program showed that participants retained information about heart-healthy behaviors and intended to eat healthier. In addition, children reported learning new physical activities and improving their performance in others; seniors reported feeling healthier and experiencing less pain in their daily lives by the end of the program. To date, nearly 350 recreation and parks agencies in more than 35 States have expressed interest in becoming Hearts N’ Parks communities. [UPDATE INFO ACCORDING TO INFORMATION ON THE HEARTS N’ PARKS WEBSITE OR FROM NRPA.] For more information about Hearts N’ Parks activities provided by [NAME OF ORGANIZATION OR AGENCY], please contact [PROGRAM INFORMATION STAFF OR REGISTRAR] or visit the [NAME OF ORGANIZATION OR AGENCY] Web site at [URL]. The National Heart, Lung, and Blood Institute (NHLBI) has been helping Americans and people worldwide stay healthier since 1948. The Federal institute undertakes a wide range of activities to improve the understanding, prevention, diagnosis and treatment of heart, lung, and blood disorders. The National Recreation and Park Association (NRPA) supports the delivery of quality park and recreation resources through a nationwide network of recreation and park professionals and citizen advocates. The primary areas for national program focus are on health, youth development, and the environment. Additional information about Hearts N’ Parks is available through NRPA at 1-800-649-3042 or www.heartsnparks.org, or through NHLBI at www.nhlbi.nih.gov. AdditionalNotes [IN RELEASE EMPHASIZING EVENT FOR KIDS, INSERT BRIEF DESCRIPTION OF CHILDREN-ORIENTED ACTIVITIES AND FOLLOWING QUOTE: Children as well as adults can develop high blood pressure and high blood cholesterol. Research shows that the buildup of plaque in the arteries (atherosclerosis), which causes coronary heart disease, begins in adolescence. Thus, it is important to start heart-healthy behaviors early in childhood.] [IN RELEASE EMPHASIZING EVENT FOR SENIORS, INSERT BRIEF DESCRIPTION OF EVENT AND FOLLOWING AFTER LOCAL REPRESENTATIVE’S QUOTE: Seniors need to stay physically active not only to help prevent heart disease but also to help slow bone loss and prevent fractures from osteoporosis. Activities that build balance and strength are particularly important for senior citizens.]
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NHLBI Obesity Education Initiative
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COMMUNITY MOBILIZATION GUIDE A proj
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❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅
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INTRODUCTION Hearts N’ Parks is a
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valuable insights to the program in
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R ISK F ACTORS F OR H EART D ISEASE
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R ISK F ACTORS F OR H EART D ISEASE
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P HYSICAL A CTIVITY T IPS As a Hear
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Fats, Oils, & Sweets Use Sparingly
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HOW TO USE THIS GUIDE This Communit
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T O H E A R T S N ’ P A R K S The
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? ? 1 What qualifications do I need
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■ Orienting staff to Hearts N’
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■ Current Participants. People cu
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24 Take a look at some excerpts as
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OUTLINE OF STAFF 1. Orientation to
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HEARTS N’ PARKS: 2ND P—PROGRAMS
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To give you an idea of the wealth o
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S IGNS OF S UCCESS Many of the Nort
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Some North Carolina communities cre
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Fitting Activity Into Your Schedule
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STAFF TRAINING/MEETING OUTLINES Peo
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? ? 1 We have a tight budget. How c
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46 Heart disease is the leading cau
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To influence people to sustain a he
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50 C ONSUMER F RIENDLY M ESSAGE The
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Remember to vary the message to rea
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54 Here’s a media strategy checkl
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✔ Prepare the tools you need to i
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58 Here’s a way to keep up with t
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60 SAMPLE: ARLINGTON, VIRGINIA’ S
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HEARTS N’ PARKS: 4TH P—PARTNERI
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S IGNS OF S UCCESS ( CONTINUED) ■
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❉ ❉ ❉ ❉ ❉ Name of Project
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? 1. Call to order (department head
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82 Tracking Sheet for Activities Nu
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Appendix A contains the Program Des
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86 Your department can take various
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OUTLINE OF STAFF TRAINING FOR Staff
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RECOMMENDATIONS FOR ADMINISTERING H
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HEARTS N’ PARKS: CELEBRATING AND
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Remember that the goal of Hearts N
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How to use the Performance Question
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6. People Served: (check all that a
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A-6
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A-8
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A-10 Consent Form for Parents Thank
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A-12
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A-14 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-22 Child
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A-24 Child
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A-26 Child Check the correct box! 1
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4. Cold Cereal Eggs and Bacon 5. Re
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4. Hot Dog Sandwich with Lettuce &
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4. Which would you pick to drink? A
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A-34 Child
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A-36 Child
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A-38 Adolescent
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A-40 Adolescent Check the correct b
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7. Which food is better for your he
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11. For the following statements ab
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A-46 Adolescent
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A-48 Adolescent
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Page 163 and 164: 8. How likely are you to say each o
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Page 171 and 172: B-4 Child
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Page 177 and 178: B-10 Child
Page 179 and 180: ✲ **Correct and positive answers
Page 181 and 182: ✲ 13. What Would You Do? (Eating/
Page 183 and 184: Adolescent Pre and Post Score Sheet
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Page 187 and 188: 7. On how many of the past 7 days d
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Page 191 and 192: ✲ ✲ Level of Physical Activity
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Page 197 and 198: C-6 1 week prior to the event • C
Page 199 and 200: C-8 1 to2 weeks prior to the event
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Page 203 and 204: Sample Pitch Letter for Media C-12
Page 205: Sample Media Advisory for Hearts N
Page 209 and 210: C-18 Sample Cover Letter to Parents
Page 211 and 212: D-2
Page 213 and 214: D-4 General and Heart Health Inform
Page 215 and 216: D-6 Nutrition and Weight Loss Type
Page 217 and 218: D-8 Gateways/Clearinghouses for Hea
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Page 223 and 224: Overweight and Obesity • Approxim
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Page 227 and 228: F-4 individuals with high levels. R
Page 229 and 230: F-6 low-fat or fat-free dairy produ
Page 231 and 232: Take the time to be physically acti
Page 234: High Blood High Blood Obesity & Phy
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Page 240 and 241: Eat Right FOODS HIGH IN SATURATED F
Page 242 and 243: Eat Right for a Healthy Heart Do yo
Page 244 and 245: Snacks Like These Are Okay! ☺ Fru
Page 246 and 247: Find The Foods! Look at the snacks
Page 248 and 249: Stay Young at Heart HERE ARE SOME M
Page 250 and 251: Dining Out—How to Choose GENERAL
Page 252 and 253: Foods In The Fast Lane When you eat
Page 254 and 255: Putting Heart Healthy Eating Habits
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BREADS, CEREALS, PASTA, RICE, DRY P
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SWEETS & SNACKS Nutrients: Saturate
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The Heart-Healthy Eating Plan The f
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Help Your Family To Better Heart He
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Cooking The Heart-Healthy Way Now i
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Shop To Your Heart’s Content Use
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SWEETS AND SNACKS CHOOSE MORE OFTEN
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New Ways To Use Favorite Recipes Lo
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Fast Get Moving Can you run for a b
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Check Your Physical Activity and He
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lungs and burn off extra calories.
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Get Want more energy? Want less str
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Get Here are a few activities that
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Guide To Physical Activity Both hea
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Check Your Weight and Heart Disease
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the weight loss. A steady weight lo
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GUIDELINES ON Overweight and Obesit
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High Blood Pressure 63 ✻ ✻ ✻
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Check Your Healthy Heart Answer “
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foods low in saturated fat is the m
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Check Your High Blood Pressure Prev
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10 True. Americans eat way too much
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High Blood Cholesterol 73 ✫ ✫
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Check Your Cholesterol and Heart Di
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7 False. Most vegetable oils—cano
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Eat foods low in saturated fat, tot
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A project of the National Heart, Lu
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