HeartsNParks Community Mobilization Guide - National Heart, Lung ...

More documents

Recommendations

Info

54 Here’s a media strategy checklist: ✔ Define your goal. Are you trying to recruit participants to programs, draw attendance at an event, inform potential partners or sponsors? ✔ Think about which audiences you want to target. If your goal is to recruit program participants, do you want to reach children or adults? Do you want to reach individuals of certain ethnic or cultural backgrounds or from a specific socioeconomic class or neighborhood? ✔ Develop an appropriate message. Try to identify ONE key message and ONE call to action. The key here is to not try to communicate several concepts at once—that approach can backfire. For example: Key message: “Hearts N’ Parks is an innovative, nationwide initiative that aims to reduce the growth in the number of obese people and the risk of coronary heart disease.” Call to action: “Help us launch this exciting and prestigious program in our community by attending [YOUR ORGANIZATION’S SPECIAL EVENT, ETC.].” Key message: “Two ways to reduce your risk of heart disease are to participate in regular physical activity and to eat heart-healthy foods.” Call to action: “Register now to discover easy ways to be more active and eat healthfully by calling or visiting [YOUR ORGANIZATION].” ✔ Create a targeted media list. Be sure that your list is up-to-date and covers all media you are interested in contacting.
Another resource for incorporating special events is The Sports Guide: NHLBI Planning Guide for Cardiovascular Risk Reduction Projects at Sporting Events found in the NHLBI Educational Materials Catalog. NHLBI materials are available by contacting the NHLBI Information Center at (301) 592-8573 or online at http://emall.nhlbihin.net. The catalog provides ideas related to various sports. Baseball/Softball Strike Out Stroke Foul Out Far Home Run for Heart Health Basketball Slam Dunk Stroke Hoops for Healthy Hearts Soccer Kick Out Stroke Score a Goal for Physical Activity Football Touchdown on Fat Down on Stroke Boxing Knock Out Stroke Weigh-In Light Car Racing Watch Your Pressure Finish First in the Health Lane Bowling Strike Out Stroke Strikes and Spares for a Healthy Heart Wrestling Take Down Stroke Demolition Derby Demolish Stroke Tennis Love Physical Activity Net a Healthy Heart Swimming Dive into a Healthy Lifestyle Track Run for Life Strike Out Stroke (SOS) Week in Baltimore, Maryland, was a collaborative project involving the Baltimore Orioles, Community Health Assessment and Monitoring Programs, Bon Secours Hospital, the University of Maryland Medical School, and the NHLBI. This program targeted high-risk individuals through community events at barbershops, libraries, farmers’ markets, community basketball courts, pharmacies, and grocery stores, and culminated at a Baltimore Orioles baseball game. The events were advertised through TV and radio PSAs, banners at the ballpark, and video screen announcements. Events included blood pressure screening, risk assessment quizzes on stroke and heart disease, and educational material hand-outs on a variety of health topics. In addition, young adults and adolescents from the community were taught CVD risk reduction and how to measure blood pressure. 55
Page 1 and 2:
NHLBI Obesity Education Initiative
Page 3 and 4:
COMMUNITY MOBILIZATION GUIDE A proj
Page 5 and 6:
❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅ ❅
Page 7 and 8:
INTRODUCTION Hearts N’ Parks is a
Page 9 and 10: valuable insights to the program in
Page 11 and 12: R ISK F ACTORS F OR H EART D ISEASE
Page 13 and 14: R ISK F ACTORS F OR H EART D ISEASE
Page 15 and 16: P HYSICAL A CTIVITY T IPS As a Hear
Page 17 and 18: Fats, Oils, & Sweets Use Sparingly
Page 19 and 20: HOW TO USE THIS GUIDE This Communit
Page 21 and 22: T O H E A R T S N ’ P A R K S The
Page 23: ? ? 1 What qualifications do I need
Page 26 and 27: ■ Orienting staff to Hearts N’
Page 28 and 29: ■ Current Participants. People cu
Page 30 and 31: 24 Take a look at some excerpts as
Page 32 and 33: OUTLINE OF STAFF 1. Orientation to
Page 35 and 36: HEARTS N’ PARKS: 2ND P—PROGRAMS
Page 37 and 38: To give you an idea of the wealth o
Page 39 and 40: S IGNS OF S UCCESS Many of the Nort
Page 41 and 42: Some North Carolina communities cre
Page 43 and 44: Fitting Activity Into Your Schedule
Page 45 and 46: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 47 and 48: STAFF TRAINING/MEETING OUTLINES Peo
Page 49: ? ? 1 We have a tight budget. How c
Page 52 and 53: 46 Heart disease is the leading cau
Page 54 and 55: To influence people to sustain a he
Page 56 and 57: 50 C ONSUMER F RIENDLY M ESSAGE The
Page 58 and 59: Remember to vary the message to rea
Page 62 and 63: ✔ Prepare the tools you need to i
Page 64 and 65: 58 Here’s a way to keep up with t
Page 66 and 67: 60 SAMPLE: ARLINGTON, VIRGINIA’ S
Page 68 and 69: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 71 and 72: HEARTS N’ PARKS: 4TH P—PARTNERI
Page 73 and 74: S IGNS OF S UCCESS ( CONTINUED) ■
Page 75 and 76: ❉ ❉ ❉ ❉ ❉ ❉ 69 ❉ ❉
Page 77 and 78: ❉ ❉ ❉ ❉ ❉ 71 ❉ ❉ ❉
Page 79 and 80: ❉ ❉ ❉ ❉ ❉ ❉ 73 ❉ ❉
Page 81 and 82: ❉ ❉ ❉ ❉ ❉ Name of Project
Page 83 and 84: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 85: ? 1. Call to order (department head
Page 88 and 89: 82 Tracking Sheet for Activities Nu
Page 90 and 91: Appendix A contains the Program Des
Page 92 and 93: 86 Your department can take various
Page 94 and 95: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Page 96 and 97: OUTLINE OF STAFF TRAINING FOR Staff
Page 98 and 99: RECOMMENDATIONS FOR ADMINISTERING H
Page 101 and 102: HEARTS N’ PARKS: CELEBRATING AND
Page 103: Remember that the goal of Hearts N
Page 107 and 108: How to use the Performance Question
Page 109 and 110: 6. People Served: (check all that a
Page 111 and 112:
A-6
Page 113 and 114:
A-8
Page 115 and 116:
A-10 Consent Form for Parents Thank
Page 117 and 118:
A-12
Page 119 and 120:
A-14 Child Check the correct box! 1
Page 121 and 122:
4. Cold Cereal Eggs and Bacon 5. Re
Page 123 and 124:
4. Hot Dog Sandwich with Lettuce &
Page 125 and 126:
4. Which would you pick to drink? A
Page 127 and 128:
A-22 Child
Page 129 and 130:
A-24 Child
Page 131 and 132:
A-26 Child Check the correct box! 1
Page 133 and 134:
4. Cold Cereal Eggs and Bacon 5. Re
Page 135 and 136:
4. Hot Dog Sandwich with Lettuce &
Page 137 and 138:
4. Which would you pick to drink? A
Page 139 and 140:
A-34 Child
Page 141 and 142:
A-36 Child
Page 143 and 144:
A-38 Adolescent
Page 145 and 146:
A-40 Adolescent Check the correct b
Page 147 and 148:
7. Which food is better for your he
Page 149 and 150:
11. For the following statements ab
Page 151 and 152:
A-46 Adolescent
Page 153 and 154:
A-48 Adolescent
Page 155 and 156:
A-50 Adult
Page 157 and 158:
A-52 Adult ✔ Please tell us a lit
Page 159 and 160:
9. Please indicate whether you thin
Page 161 and 162:
A-56 Adult
Page 163 and 164:
8. How likely are you to say each o
Page 165 and 166:
10. Fit Score In the past 7 days, h
Page 167 and 168:
Actions to control high blood chole
Page 169 and 170:
B-2
Page 171 and 172:
B-4 Child
Page 173 and 174:
✲ ✲ ✲ ✲ ✲ ✲ ✲ What wo
Page 175 and 176:
✲ ✲ ✲ ✲ ✲ ✲ Children Pr
Page 177 and 178:
B-10 Child
Page 179 and 180:
✲ **Correct and positive answers
Page 181 and 182:
✲ 13. What Would You Do? (Eating/
Page 183 and 184:
Adolescent Pre and Post Score Sheet
Page 185 and 186:
✲ ✲ **Correct and positive answ
Page 187 and 188:
7. On how many of the past 7 days d
Page 189 and 190:
B-22 Adult
Page 191 and 192:
✲ ✲ Level of Physical Activity
Page 193 and 194:
C-2
Page 195 and 196:
C-4
Page 197 and 198:
C-6 1 week prior to the event • C
Page 199 and 200:
C-8 1 to2 weeks prior to the event
Page 201 and 202:
C-10
Page 203 and 204:
Sample Pitch Letter for Media C-12
Page 205 and 206:
Sample Media Advisory for Hearts N
Page 207 and 208:
C-16 [IF POSSIBLE, ADD QUOTE OR DAT
Page 209 and 210:
C-18 Sample Cover Letter to Parents
Page 211 and 212:
D-2
Page 213 and 214:
D-4 General and Heart Health Inform
Page 215 and 216:
D-6 Nutrition and Weight Loss Type
Page 217 and 218:
D-8 Gateways/Clearinghouses for Hea
Page 219 and 220:
D-10
Page 221 and 222:
E-2
Page 223 and 224:
Overweight and Obesity • Approxim
Page 225 and 226:
F-2
Page 227 and 228:
F-4 individuals with high levels. R
Page 229 and 230:
F-6 low-fat or fat-free dairy produ
Page 231 and 232:
Take the time to be physically acti
Page 234:
High Blood High Blood Obesity & Phy
Page 238 and 239:
❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉ ❉
Page 240 and 241:
Eat Right FOODS HIGH IN SATURATED F
Page 242 and 243:
Eat Right for a Healthy Heart Do yo
Page 244 and 245:
Snacks Like These Are Okay! ☺ Fru
Page 246 and 247:
Find The Foods! Look at the snacks
Page 248 and 249:
Stay Young at Heart HERE ARE SOME M
Page 250 and 251:
Dining Out—How to Choose GENERAL
Page 252 and 253:
Foods In The Fast Lane When you eat
Page 254 and 255:
Putting Heart Healthy Eating Habits
Page 256 and 257:
BREADS, CEREALS, PASTA, RICE, DRY P
Page 258 and 259:
SWEETS & SNACKS Nutrients: Saturate
Page 260 and 261:
The Heart-Healthy Eating Plan The f
Page 262 and 263:
Help Your Family To Better Heart He
Page 264 and 265:
Cooking The Heart-Healthy Way Now i
Page 266 and 267:
Shop To Your Heart’s Content Use
Page 268 and 269:
SWEETS AND SNACKS CHOOSE MORE OFTEN
Page 270 and 271:
New Ways To Use Favorite Recipes Lo
Page 272 and 273:
❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍ ❍
Page 274 and 275:
Fast Get Moving Can you run for a b
Page 276 and 277:
Check Your Physical Activity and He
Page 278 and 279:
lungs and burn off extra calories.
Page 280 and 281:
Get Want more energy? Want less str
Page 282 and 283:
Get Here are a few activities that
Page 284 and 285:
Guide To Physical Activity Both hea
Page 286 and 287:
❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂
Page 288 and 289:
Check Your Weight and Heart Disease
Page 290 and 291:
the weight loss. A steady weight lo
Page 292 and 293:
GUIDELINES ON Overweight and Obesit
Page 294 and 295:
High Blood Pressure 63 ✻ ✻ ✻
Page 296 and 297:
Check Your Healthy Heart Answer “
Page 298 and 299:
foods low in saturated fat is the m
Page 300 and 301:
Check Your High Blood Pressure Prev
Page 302 and 303:
10 True. Americans eat way too much
Page 304 and 305:
High Blood Cholesterol 73 ✫ ✫
Page 306 and 307:
Check Your Cholesterol and Heart Di
Page 308 and 309:
7 False. Most vegetable oils—cano
Page 310 and 311:
Eat foods low in saturated fat, tot
Page 312:
A project of the National Heart, Lu
show all

HeartsNParks Community Mobilization Guide - National Heart, Lung ...

Create successful ePaper yourself

Delete template?

Save as template?