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Fanfiction. (2010b). Protector of the Gray Fortress. Retrieved from http://www.fan fiction.net/u/1428784/Protector_of_the_Gray_Fortress Gatiss, M. (Producer), & McGuigan, P. (Director). (2010). Sherlock Holmes [Television series]. Cardiff, United Kingdom: BBC Wales. Gerbner, G. (1999). Foreword. In J. Shanahan & M. Morgan, Television and its viewers: Cultivation theory and research (pp. ix-xiii). Cambridge, England: Cambridge University Press. Gray, J., Sandvoss, C., & Harrington, C. L. (Eds.). (2007). Fandom: Identities and communities in a mediated world. New York, NY: New York University Press. Hannon, N. (Writer). (1999). A secret history: The best of the divine comedy [CD]. London, England: Sentanta Records. Hills, M. (2002). Fan cultures. New York, NY: Routledge. Hills, M. (2005). Patterns of surprise: The “aleatory object” in psychoanalytic ethnography and cyclical fandom. American Behavioral Scientist, 48, 801-821. doi:10.1177/0002764204273169 Humphrey, D. C. (Ed.). (2007). Sir Hugo’s literary companion: A compendium of the writings of Hugo’s companions, Chicago on the subject of Sherlock Holmes. Lincoln, NE: iUniverse. Iusedtobeawizard. (2010, January 16). Late-night stakeout [Video file]. Retrieved from http://www.youtube.com/watch?v=t-YBctPMIEY Jakethemovieguy. (2009, December 16). Sherlock Holmes interviews with Robert Downey Jr, Jude Law and Guy Ritchie [Video file]. Retrieved from http://www. youtube.com/watch?v=3ya_jSNYH04&feature=related Jenkins, H. (1992). Textual Poachers: Television fans & participatory culture. New York, NY: Routledge. 98
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The Case Study of Sherlock Holmes (
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Table of Contents Attestation of Au
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List of Figures Figure 1. Abercromb
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Attestation of Authorship I hereby
Page 9 and 10:
Abstract This study investigates a
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Abercrombie and Longhurst‟s audie
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and Morgan‟s (1990) and Shanahan
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two and turn them into action” (G
Page 17 and 18:
Jenkins (1992), however, would disa
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that to be a secondary phase, a res
Page 21 and 22:
they designed their continuum, were
Page 23 and 24:
economistic theory, alongside Aberc
Page 25 and 26:
informs us that we take our communi
Page 27 and 28:
Methodology This chapter explains t
Page 29 and 30:
albeit in Sherlock Holmes for Dummi
Page 31 and 32:
Figure 2. Original model from Maste
Page 33 and 34:
and like many, have a stereotypical
Page 35 and 36:
Drawing from Shanahan and Morgan (1
Page 37 and 38:
Model My research advocates the the
Page 39 and 40:
Creative component Critiques Regard
Page 41 and 42:
ethnographic position is made on tw
Page 43 and 44:
Table 2. Ethnographic order of prod
Page 45 and 46:
Good Doctor to placate any qualms t
Page 47 and 48:
preconception was derived from its
Page 49 and 50:
and Watson in defeating Lord Blackw
Page 51 and 52:
The common picture of Holmes is of
Page 53 and 54: “embrace of fiction” (p. 606) a
Page 55 and 56: was lost. Therefore, Doyle‟s orig
Page 57 and 58: this was the only Holmes novel the
Page 59 and 60: 9). While the tale and its quick pu
Page 61 and 62: his feet with a cry of pleasure.
Page 63 and 64: Cultivation analysis: Official seco
Page 65 and 66: their flaws and their frailties, in
Page 67 and 68: may suggest, this film is not a dir
Page 69 and 70: Holmes in the role of supporting ac
Page 71 and 72: have endeavoured to intertwine and
Page 73 and 74: Official secondary products: The Pr
Page 75 and 76: 245). Redmond‟s (2009) statement,
Page 77 and 78: “shocking affair of the Dutch ste
Page 79 and 80: cited in Jenkins, 1992, p. 32). In
Page 81 and 82: The fan Sandvoss (2005) believes th
Page 83 and 84: emotional, or cognitive); they tres
Page 85 and 86: knowledgeable fans [who] may . . .
Page 87 and 88: negative connotation, for it no lon
Page 89 and 90: Figure 6, the consumer-to-fan culti
Page 91 and 92: Creative Component Introduction Fan
Page 93 and 94: esponsible, Lord Blackwood, played
Page 95 and 96: short and are exposed as fraudulent
Page 97 and 98: Conclusion We take our communicatio
Page 99 and 100: References Abercrombie, N., & Longh
Page 101 and 102: Davies, D. S. (2009). The further a
Page 103: Doyle, A. C. (2005k). The case-book
Page 107 and 108: Signorielli, N., & Morgan, M. (1990
Page 109 and 110: Bibliography Ackroyd, P. (2001). In
Page 111: Miller, P. V. (1994). Made-to-order
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