The Case Study of Sherlock Holmes (2009) - Scholarly Commons ...

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221B Here dwell together still two men of note Who never lived and so can never die; How very near they seem yet how remote That age before the world went all awry. But still the game’s afoot for those with ears Attuned to catch the distant view~halloa; England is England yet, for all our fears ~ Only those things the heart believes are true. A yellow fog swirls past the windowpane As night descends upon this fabled street; A lonely hansom splashes through the rain, The ghostly gas lamps fail at twenty feet. Here, though the world explode, these two survive, And it is always 1895. – Vincent Starrett, Sir Hugo’s Literary Companion: A Compendium of the Writings of Hugo’s Companions, Chicago on the Subject of Sherlock Holmes (2007)
Table of Contents Attestation of Authorship 1 Acknowledgements 2 Abstract 3 Introduction 4 Literature Review 8 Cultural studies 8 The storytelling process 8 Methodological position 9 Defining the Audience 10 Defining fans 11 Abercrombie and Longhurst: The audience continuum 13 Abercrombie and Longhurst 13 Degrees of saturation 15 Bourdieu’s economistic approach 15 Cultivation Theory 17 Definition of cultivation 17 Cultivation theory and culture 17 Media Theory 18 Medium is the message 18 Programmed authenticity 19 Programmed commodity: Consumers and fans 19 Methodology 21 Case Study 21 Type of case study: Instrumental and collective 21 Sherlock Holmes (2009) 22 Ethnography 24 Definition 24 Ethnographic beginning 24 Ethnographic journey 26 Ethnographic journal 27 Cultivation analysis 28 Reflexivity 30 Model 31
Page 1: The Case Study of Sherlock Holmes (
Page 5 and 6: List of Figures Figure 1. Abercromb
Page 7 and 8: Attestation of Authorship I hereby
Page 9 and 10: Abstract This study investigates a
Page 11 and 12: Abercrombie and Longhurst‟s audie
Page 13 and 14: and Morgan‟s (1990) and Shanahan
Page 15 and 16: two and turn them into action” (G
Page 17 and 18: Jenkins (1992), however, would disa
Page 19 and 20: that to be a secondary phase, a res
Page 21 and 22: they designed their continuum, were
Page 23 and 24: economistic theory, alongside Aberc
Page 25 and 26: informs us that we take our communi
Page 27 and 28: Methodology This chapter explains t
Page 29 and 30: albeit in Sherlock Holmes for Dummi
Page 31 and 32: Figure 2. Original model from Maste
Page 33 and 34: and like many, have a stereotypical
Page 35 and 36: Drawing from Shanahan and Morgan (1
Page 37 and 38: Model My research advocates the the
Page 39 and 40: Creative component Critiques Regard
Page 41 and 42: ethnographic position is made on tw
Page 43 and 44: Table 2. Ethnographic order of prod
Page 45 and 46: Good Doctor to placate any qualms t
Page 47 and 48: preconception was derived from its
Page 49 and 50: and Watson in defeating Lord Blackw
Page 51 and 52: The common picture of Holmes is of
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“embrace of fiction” (p. 606) a
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was lost. Therefore, Doyle‟s orig
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this was the only Holmes novel the
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9). While the tale and its quick pu
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his feet with a cry of pleasure.
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Cultivation analysis: Official seco
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their flaws and their frailties, in
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may suggest, this film is not a dir
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Holmes in the role of supporting ac
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have endeavoured to intertwine and
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Official secondary products: The Pr
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245). Redmond‟s (2009) statement,
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“shocking affair of the Dutch ste
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cited in Jenkins, 1992, p. 32). In
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The fan Sandvoss (2005) believes th
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emotional, or cognitive); they tres
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knowledgeable fans [who] may . . .
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negative connotation, for it no lon
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Figure 6, the consumer-to-fan culti
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Creative Component Introduction Fan
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esponsible, Lord Blackwood, played
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short and are exposed as fraudulent
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Conclusion We take our communicatio
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References Abercrombie, N., & Longh
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Davies, D. S. (2009). The further a
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Doyle, A. C. (2005k). The case-book
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Jenkins, H. (2007). Afterword: The
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Signorielli, N., & Morgan, M. (1990
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Bibliography Ackroyd, P. (2001). In
Page 111:
Miller, P. V. (1994). Made-to-order
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