The Case Study of Sherlock Holmes (2009) - Scholarly Commons ...

that an enthusiasm will consist of a number of layers around a core. The core is made up
of two main groups: professionals and amateurs” (as cited in Abercrombie & Longhurst,
1998, p. 132). Moorhouse‟s circular model attempts to embolden the various layers of
public surrounding the central product, while acknowledging the equal positions shared
by professionals and amateurs. I therefore similarly adapted his design (see Figure 5) to
examine its potential in serving my own research:
Figure 4 Figure 5
Figure 4. Moorhouse‟s model of American hot-rod enthusiasm (as cited in
Abercrombie & Longhurst, 1998, p. 133).
Figure 5. Exemplar model of my fan states in the adopted style of Moorhouse‟s
model of American hot-rod enthusiasm (as cited in Abercrombie & Longhurst,
1998).
General Public
Interested Public
Professional Amateur
Apparatus
As seen in Figure 4, by incorporating the apparatus into the model, the continuum
possesses a direction that, in relation to fandom, implies consumption and cultivation.
The fact that the central product is unobtainable and yet remains the core of the model,
shows the cyclical effect of production and consumption; the product, like a ripple,
cultivates various levels of viewers, who in turn, respond by consuming and petty
producing products of their own, all in an effort to obtain the unobtainable.
32
General Audience
Fan
Educated Enamoured
Primary